Tono de Marca

Empowering, Confident, Playful, Flirty, Inclusive, Approachable, and Direct

Valores de Marca

• •Self-Expression & Individuality
• •Confidence Building
• •Customer Satisfaction
• •Quality
• •Inclusivity
• •Community Engagement/Social Responsibility (historically)

Mejores Prácticas

• •Embrace "Playful Empowerment": Always aim to make the customer feel confident and good about themselves, while injecting a sense of fun and flirtatiousness. Avoid language that could be seen as demeaning or overly objectifying.
• •Use "Naughty" Wisely: The "naughty" aspect should feel cheeky and empowering, not vulgar or cheap. It’s about a confident exploration of sensuality.
• •Be Inclusive in Language: When describing products or addressing customers, use language that appeals to a diverse audience, reflecting the brand's commitment to various sizes and potentially genders.
• •Stay Authentic and Approachable: Even when being playful or a bit risqué, maintain a friendly and approachable voice, especially in customer interactions and social media replies. Reflect the "super sweet and helpful" service people praise.
• •Highlight Confidence and Self-Expression: Consistently weave in messages about how the lingerie can help individuals express themselves and boost their confidence. Make this a core thread in all product descriptions, social posts, and campaigns.

Percepción Social

Positive, Empowering, Fun, Daring, and Reliable (historically)

Ejemplos de Copy

• •Headline for New Collection: Unleash Your Inner Siren. Our new collection is here to make waves. 😉 #NaughtyGirlEssentials #ConfidenceRedefined
• •Instagram Caption for a Corset: Forget the rules. If you love it, wear it. This corset isn't just lingerie, it's a statement. 🔥 Shop the look via the link in bio! #OwnYourNaughty #SexyNotSorry
• •TikTok Video Concept Intro: Feeling a bit too 'nice' lately? 😉 Time to turn up the heat! Our latest arrivals are here to help you embrace your deliciously naughty side. #NaughtyGirlVibes #FlirtyAndFierce
• •Website About Us Snippet: At Naughty Girl Essentials, we believe confidence is the sexiest thing you can wear. Founded in 2011, we're dedicated to bringing you exquisite intimate wear that empowers you to express every facet of your fabulous self. Get ready to love how you feel.
• •Email Subject Line for a Sale: Psst... Your dose of naughty just got a little sweeter (and more affordable!). 😉