Tono de Marca

Youthful and Trendy, Casual and Approachable, Ambitious and Confident, Engaging and Interactive, Modern and Global-minded

Valores de Marca

• •Quality and Design
• •Accessibility and Affordability
• •Supporting Local Identity
• •Travel and Adventure
• •Inclusivity
• •Customer Connection
• •Aspiration and Self-Expression

Mejores Prácticas

• •Know Your Audience Deeply: Continuously research and understand the language, slang (appropriately), aspirations, and platforms frequented by your young, trend-aware target demographic. Tailor copy to resonate with their current context.
• •Embrace a Conversational, Energetic Style: Use an active voice, relatable language, and an enthusiastic tone. Avoid overly formal or technical jargon. Inject personality – whether it's playful, inspiring, or coolly confident.
• •Highlight Adventure, Freedom, and Self-Expression: Weave these core themes into product descriptions, campaign narratives, and social media posts. Show how Erigo apparel enables and enhances these lifestyle aspects.
• •Maintain Visual and Verbal Synergy: Ensure the copy complements the visual elements used in marketing materials. If the visuals are bold and adventurous, the copy should echo that sentiment. Consistency across all touchpoints is key.
• •Be Authentic and Transparent: While maintaining an aspirational image, also be genuine. If addressing customer feedback or sharing brand milestones, do so in a way that feels honest and aligns with the approachable, youthful persona. Use code-mixing (like Indonesian-English) thoughtfully to connect with the local audience if appropriate, ensuring clarity.

Percepción Social

Popular among Youth, Successful Local Brand with Global Ambitions, Strong Social Media Presence, Mixed Perceptions on Quality and Service, Trendy and Fashion-Forward, Value for Money

Ejemplos de Copy

• •Your adventure starts now. 🔥 Our new Explorer Series just dropped – built for the journey, styled for you. Tap the link in bio to grab yours before they're gone! #Erigo #ErigoExplorer #NewCollection #Streetwear
• •Spilling the tea 🤫☕️ Ever wonder how your fave Erigo tees get made? Here’s a sneak peek! ✨ What do you wanna see next? #ErigoBTS #FashionFactory #MadeInIndonesia #ErigoStore
• •Style that speaks your language. Erigo brings you the freshest fits without breaking the bank. From campus to city streets, we've got you covered. Shop now and get 20% off your first order! 👉 [Link to website] #ErigoFashion #YouthStyle #AffordableTrendy
• •Mid-Season Vibe Check! 😎 Refresh your look with up to 50% OFF on select Erigo essentials. Don't just follow trends, set them. Shop the sale now! #ErigoSale #StreetStyleDeals
• •From a small Indonesian dream to the streets of New York. This is Erigo. This is for every journey, every story, every you. Discover the collection that’s making waves. #Erigo #TrueThroughYou #GlobalLocal