Tono de Marca

Functional, Promotional, and Aspirational (underlying)

Valores de Marca

• •Quality & Durability
• •Value & Accessibility
• •Customer Convenience
• •Trust & Authenticity

Mejores Prácticas

• •Lead with a Benefit, Support with a Feature: Start copy with what the customer gains (e.g., "Effortless Travel," "Total Peace of Mind"). Then, explain how the product delivers that benefit (e.g., "thanks to 360° spinner wheels," "with its durable hardshell case").
• •Maintain a "Functional First" Hierarchy: Always prioritize clear, functional information—dimensions, materials, weight, and capacity. Use aspirational language to frame this information, not replace it.
• •Always Include a Call to Action (CTA): Every piece of copy should guide the customer. Use clear and direct CTAs like "Shop the Collection," "Explore Sizes," "Claim Your Discount," or "Travel Smarter."
• •Reinforce Trust in Every Message: Regularly mention the status as an "Authorized Reymond Dealer" in footers, product descriptions, and "About Us" sections. This is a key differentiator and builds immediate credibility.
• •Create a Consistent "Value" Proposition: Ensure that promotional messaging (discounts, free shipping) is always presented as part of the brand's commitment to providing excellent value, rather than just a temporary sale. This frames it as a core part of the customer experience.

Percepción Social

Reliable online retailer for luggage, transactional, perceived more as a 'store' than a standalone 'brand'.

Ejemplos de Copy

• •The Journey Awaits. Your Luggage is Ready. Durable, stylish, and now with 10% off your first order.
• •(Image: A sleek, black Reymond carry-on) Caption: Built for the modern traveler. Our Reymond carry-on combines impact-resistant materials with 360° spinner wheels for effortless navigation. Pack smarter, travel better. Free shipping on all orders. #TravelGear #Luggage #Konjabags
• •Title: The Reymond Explorer Series - Medium Suitcase. Body: Engineered for durability and designed for style, the Explorer is your most reliable travel partner. Its innovative polycarbonate shell protects your belongings from impact, while the spacious interior offers smart compartments for easy packing. Glide through any terminal with its whisper-quiet wheels.
• •Subject: Don’t Just Travel, Arrive in Style. ✨ Free Shipping Inside.
• •Headline: Upgrade Your Adventure. Body: From weekend getaways to long-haul journeys, find the perfect luggage at Konjabags. As authorized dealers for Reymond, we guarantee quality and durability. Shop now and enjoy free shipping on your entire order.