Tono de Marca

Encouraging, friendly, educational, and approachable, like a knowledgeable friend. Focuses on positive and accessible phrasing, avoiding jargon.

Valores de Marca

• •Health and Wellness
• •Natural and Artisanal Quality
• •Flavor and Enjoyment
• •Functionality

Mejores Prácticas

• •Lead with the Benefit: Start with how the product makes the customer feel (e.g., "Boost your energy," "Support your gut health") before diving into the features (e.g., "It's a fermented tea").
• •Use Sensory and Positive Language: Employ descriptive words that evoke taste, fizz, and refreshment like "bubbly," "crisp," "vibrant," and "revitalizing." Always keep the tone optimistic and encouraging.
• •Educate Simply: When explaining the health benefits, avoid jargon. Break down concepts like probiotics and antioxidants into simple, easy-to-understand benefits for the customer (e.g., "Good bacteria for your belly," "Helps protect your body").
• •Maintain a Consistent Voice Across Platforms: The friendly, wellness-focused voice used on the website should be the same voice in social media captions, ad copy, and even customer service responses.
• •Encourage Community Interaction: Use questions and calls-to-action in your copy to invite followers to share their experiences, favorite flavors, or wellness routines. This builds a community around the brand and reinforces its friendly, approachable identity.

Percepción Social

The public and customer perception of Kombuchita is positive, centered on its identity as a healthy, high-quality beverage. It is seen as a trustworthy option for those interested in health-conscious products, especially because it is sugar-free, vegan, and gluten-free. Its availability in major retail stores adds credibility and broadens its reach. While well-regarded, there's an opportunity to build a more active online community.

Ejemplos de Copy

• •Sip, smile, repeat. ✨ Your daily dose of wellness is bubbling in every bottle of Kombuchita. Made with natural probiotics to keep you feeling great from the inside out. What flavor are you enjoying today? #Kombuchita #EnjoyBeingHealthy
• •Healthy Never Tasted This Good. Discover our vibrant fruit flavors, brewed naturally and bubbling with benefits. Your taste buds will thank you.
• •Ditch the afternoon slump. Power your day the natural way with a refreshing Kombuchita. The perfect artisanal boost, packed with energy and zero sugar. #NaturalEnergy #Kombucha
• •From our artisanal fermentation to the final, fizzy sip, every bottle of Kombuchita is crafted with 100% natural and organic ingredients. It RQs more than a drink; it's our commitment to your well-being.
• •The perfect partner for your routine. Whether you're cooling down after a workout or looking for a delicious meal companion, Kombuchita is here to add a refreshing, healthy touch to your day.