Tono de Marca

Professional & Authoritative, Supportive & Empowering, Trendy & Engaging, Promotional & Sales-Oriented, Customer-Focused

Valores de Marca

• •Quality
• •Innovation
• •Affordability & Value
• •Safety, Sustainability, and Ethics
• •Customer Success & Partnership
• •Trust

Mejores Prácticas

• •Always address the copy to lash artists and technicians. Use industry-specific language where appropriate but ensure clarity. Highlight benefits relevant to their work (e.g., ease of use, client satisfaction, time-saving, profitability).
• •Consistently use words that convey high standards, luxury (where applicable, like "cashmere lashes"), durability, and effectiveness. Back these claims up with specific product features or benefits (e.g., "easy to fan," "long retention," "matte finish").
• •Frame your messaging around helping lash artists succeed. Offer tips, education, and solutions to their common challenges. Position Kolybellash as a reliable partner.
• •While the target audience is professional, the tone can still be friendly and engaging, especially on social media. Avoid overly casual slang in more formal communications like website copy or emails unless it strongly aligns with a very specific campaign persona.
• •While the brand site focuses on positive reviews, acknowledging the challenges lash artists face (even if not directly referencing negative feedback about the brand itself) can build trust. If there are known issues being addressed (e.g., a product reformulation), communicating this openly can be beneficial in the long run. Ensure promotional terms are clear and customer service aims to be helpful, as negative experiences in these areas can damage perception.

Percepción Social

Generally perceived as a supplier for professionals in the lash industry. The active TikTok presence suggests they are perceived as a modern and accessible brand, especially by those who discover them through this platform.

Ejemplos de Copy

• •✨ Elevate Your Artistry with Kolybellash ✨ Our Cashmere Mink Lashes are crafted for perfection – ultra-soft, deep black, and a dream to fan. Give your clients the luxurious, lightweight feel they deserve. Quality you can trust, results they'll adore. Shop the collection via the link in bio! #Kolybellash #LashSupplies #ProfessionalLashes #VolumeLashes #LashArtist
• •Hey Lash Boss! 👋 Ready to streamline your process and achieve flawless retention? Our 'Caro' adhesive offers a rapid 0.5-1 second drying time and impressive 6-8 week hold. Formulated for professionals who demand the best. Discover the Kolybellash difference and take your sets to the next level. Special offer inside for our valued pros! -> [Link to Product] #KolybellashPro #LashGlue #EyelashExtensions #LashTechDeals
• •Struggling with creating the perfect spike for those trendy wispy sets? 🤔 Try our Premade Spike Lashes! Consistent, sharp, and ready to apply. Saving you time, empowering your creativity. What are your go-to wispy lash tips? Share below! 👇 #KolybellashTips #WispyLashes #LashTechHacks #PremadeSpikes #EyelashTutorial #Kolybellash
• •Invest in Quality, Grow Your Craft. Kolybellash provides premium eyelash extension supplies at prices that support your business. From our easiest-fanning volume lashes to our long-lasting adhesives, empower your artistry with products designed for professionals. Enjoy 15% off your first order with code LASHPRO15. #Kolybellash #ProLashSupply #BeautyBoss #LashExtensions
• •Join the Kolybellash Pro Community! We're more than just a supplier; we're your partner in lash artistry. Offering high-quality, innovative, and ethically sourced products to help you create stunning results and build your dream lash business. Explore our range and see why lash artists worldwide are choosing Kolybellash. Learn more: [Link to About Us/Shop] #KolybellashCommunity #EthicalBeauty #LashArtistSupport #ProfessionalEyelashExtensions