Tono de Marca

Playful & Nostalgic, Fun & Eclectic, Enthusiastic & Passionate, Approachable & Friendly

Valores de Marca

• •Curated Uniqueness
• •Nostalgia & Authenticity
• •Self-Expression & Individuality
• •Sustainability
• •Local Community Focus

Mejores Prácticas

• •Embrace Era-Specific Lingo (Sparingly): Incorporate slang and references from the 80s, 90s, and Y2K where appropriate (e.g., "rad," "fresh," "as if!"), but avoid overdoing it to maintain readability and broader appeal.
• •Keep it Upbeat and Enthusiastic: Language should convey genuine excitement for the items and the eras they represent. Use exclamation points and energetic verbs to create a lively feel.
• •Highlight Uniqueness and Rarity: Emphasize what makes each piece special – its story, its rarity, or its iconic status from a particular era.
• •Use Vivid and Sensory Descriptions: Appeal to nostalgia by using descriptive language that evokes the sights, sounds, and feelings of the past. Words like "vibrant," "bold," "iconic," "classic," and "totally awesome" can be effective.
• •Stay Visually Consistent: Ensure that the playful and nostalgic tone of the copy is mirrored in the visual content (photography style, graphics) for a cohesive brand experience.

Percepción Social

Go-To for Specific Eras, Well-Curated & Quality Finds, Fun & Trendy, Pricier but Worth It for Rarity, Mostly Positive Customer Service

Ejemplos de Copy

• •Channel your inner Fresh Prince! 👑 This 90s windbreaker is pure, unadulterated retro gold. Ready to make a statement? #KokorokokoVintage #90sFashion #VintageWindbreaker #ThrowbackStyle #ChicagoVintage
• •Remember trading mixtapes and rocking out in your bedroom? This authentic 80s band tee is a wearable piece of music history. Perfectly faded, impossibly cool. Grab it before it’s gone like your favorite cassette tape!
• •Dial up the nostalgia! 📼 Kokorokoko Vintage is your portal back to the raddest decades. From 80s power shoulders to 90s grunge essentials and Y2K sparkle, we’ve got the goods to make your retro dreams a reality. Shop online or visit our Chicago store! #VintageFashion #80sStyle #90sVibes #Y2KAesthetic #Kokorokoko
• •⚡️ Blast From The Past! New 80s & 90s Drops at Kokorokoko! ⚡️
• •Accessorize like it's 1992! 🍬 Our latest haul of vintage jewelry, bags, and sunnies is pure eye candy. Which piece is screaming your name? #VintageAccessories #KokorokokoFinds #RetroStyle #ChicagoShopping #90sKid