Tono de Marca

empowering, glamorous, and celebratory

Valores de Marca

• •Confidence and Empowerment
• •Craftsmanship and Quality
• •Customer Collaboration
• •Innovation and Uniqueness

Mejores Prácticas

• •Lead with Empowerment: Always use strong, positive, and action-oriented verbs. Frame every piece of content around the athlete's strength, dedication, and confidence.
• •Celebrate the Client's Journey: Make the customer the hero of the story. Regularly feature client testimonials, stage photos, and success stories to build social proof and community.
• •Emphasize Customization and Craftsmanship: Use words like "handcrafted," "custom-tailored," "unique," and "meticulously designed" to reinforce the brand's commitment to quality and personalization.
• •Maintain a Glamorous and Aspirational Voice: The copy should always reflect the sparkle and glamour of the final product. Use evocative language that speaks to the excitement and prestige of competing.
• •Be a Partner, Not Just a Vendor: Frame communications with a collaborative and supportive tone. Use inclusive language like "we," "together," and "let's create" to position the brand as a trusted partner in the athlete's success.

Percepción Social

Highly positive within its niche community; perceived as a trusted, reliable, and high-quality provider integral to the success and stage presence of many athletes, acting as a key part of the competition experience, not just a product supplier.

Ejemplos de Copy

• •The moment it all comes together. ✨ @[Athlete's Handle] didn't just step on stage, she owned it. We were so honored to be a small part of her incredible journey to the top. This is the result of discipline, passion, and a little bit of KoKo sparkle. #KoKoAustralia #StageReady #Confidence
• •Your Dedication Deserves the Spotlight. Custom Competition Wear Crafted to Make You Unforgettable.
• •First time competing? Let's create your dream stage look together. From concept to creation, we're here to ensure you shine with confidence. Book your free, no-obligation design chat with our team today!
• •The final touch before the first step. Our luxurious, personalized robes are designed for your quiet moments of focus backstage. Feel like a champion even before you hit the lights. #KoKoConfidence
• •Your Stage Presence Starts Here | Let's Design Your Winning Look