Tono de Marca

aspirational, personal, and elegant

Valores de Marca

• •Meaningful Connection
• •Lasting Quality
• •Simplicity and Elegance
• •The In-Person Experience
• •Personal Expression

Mejores Prácticas

• •Focus on the "Why," Not Just the "What": Instead of just describing the chains, tell the stories behind them. Use copy that evokes emotion and centers on the concepts of memories, milestones, and relationships.
• •Emphasize the "Experience": Use words like "experience," "ritual," "moment," and "ceremony" to describe the appointment. This elevates the process from a simple purchase to a significant event.
• •Use Aspirational and Evocative Language: Incorporate keywords that align with the brand values, such as "lasting," "forever," "unbreakable," "symbol," "connection," "seamless," and "timeless."
• •Leverage Social Proof and Community: Actively encourage user-generated content. When reposting, add captions that celebrate the customer's story (e.g., "We loved celebrating this beautiful friendship!"). This builds authenticity and community trust.
• •Maintain Visual and Tonal Consistency: Ensure all copy, from the website to social media captions to email newsletters, maintains the same elegant, personal, and aspirational tone. This should be paired with a clean, high-quality visual identity to create a cohesive and recognizable brand presence.

Percepción Social

a premium, experience-driven brand at the forefront of the permanent jewelry trend. Customers view the act of getting "zapped" as a memorable event, often done to celebrate a relationship or personal achievement. The brand is seen as trustworthy and professional. The jewelry itself is regarded as high-quality, dainty, and symbolic, with customers often sharing the personal stories behind their pieces on social media. This perception blends the appeal of a luxury product with a deeply personal and sentimental experience.

Ejemplos de Copy

• •A spark, a link, a memory. Our 14k gold chains aren't just jewelry; they're your story, forged forever. ✨ Book your permanent jewelry experience and create a symbol of your most meaningful connections.
• •Your Unbreakable Bond Awaits, [Customer Name].
• •KOJA Collection: Effortless, Elegant, Everlasting. The Ultimate Symbol of Connection.
• •Celebrate your story. Whether it's a lifelong friendship, a new chapter of love, or a promise to yourself, seal it with a seamless, solid gold chain from KOJA. Lasting, just like your bond.
• •Which chain tells your story? Dainty & subtle or bold & bright? Tap to vote and swipe up to book your appointment! ⚡