Tono de Marca

Friendly and Familial, Authentic and Down-to-Earth, Helpful and Practical, Nostalgic and Traditional.

Valores de Marca

• •Simplicity
• •Authenticity
• •Family & Tradition
• •Trust
• •Practicality

Mejores Prácticas

• •Always Use "Muddi's" Voice: Write all copy as if "Muddi" is speaking directly to a friend or family member. Use "ich" (I) and "du" (you, informal).
• •Keep it Simple and Clear: Avoid overly technical or complicated language. The instructions and descriptions should be easy for a beginner to understand.
• •Focus on the Emotional Benefit: Don't just sell a product; sell the feeling it creates more time, less stress, a happy family, the comfort of a home-cooked meal.
• •Embrace Imperfection: The brand's charm lies in its authenticity. It's okay to have a casual, slightly unpolished tone. The goal is to be relatable, not perfect.
• •Engage with the Community Like Family: Respond to comments and questions on social media with the same warmth and personal touch that defines the brand's content. Address users by their names and answer helpfully.

Percepción Social

The public perceives "Kochen mit Muddi" as a trustworthy and authentic source for home cooking advice. The "Muddi" persona is seen as a genuine individual sharing her passion, providing reliable guidance for simple, hearty meals and practical kitchen solutions. The brand is viewed as a refreshing contrast to overly-produced, complex culinary content, appealing to beginners or those seeking comfort and simplicity in the kitchen.

Ejemplos de Copy

• •Tired of watery eyes when cutting onions? Muddi has something for you! With this little helper, chopping is done in seconds. That leaves more time for what really matters: enjoying food together.
• •Muddi's Sunday Roast: How to make it tender as butter (and the gravy is a dream!)
• •Sometimes, all your soul needs is a bowl of Muddi's potato soup. It warms the belly and the heart. Who among you loves it this much too? You can find the simple recipe in the link in our bio! #KochenMitMuddi #Hausmannskost #Rezept
• •A little greeting from Muddi's kitchen 💌
• •The world's best trick for perfect fried potatoes! 😉 #MuddiShowsHow #KitchenHack #SimplyDelicious