Tono de Marca

The predominant tone of voice for knit + wear is artisanal and evocative, elegant and sophisticated, conscious and ethical, yet approachable and warm. It emphasizes craftsmanship, sustainability, and timeless quality with a personal touch.

Valores de Marca

• •Artisanal Heritage
• •Sustainability and Slow Fashion
• •Timeless Quality
• •Local Identity

Mejores Prácticas

• •Lead with Storytelling: Every piece of copy, from a product description to a social media post, should connect the product to a larger narrative—be it the artisan who made it, the origin of the materials, or the inspiration behind the design.
• •Use Sensory and Emotive Language: Use descriptive words that evoke the feeling of the fabrics (e.g., "softness," "warmth," "texture") and the emotion of wearing a special piece (e.g., "embrace," "cherish," "treasure").
• •Consistently Reinforce "Slow Fashion" Keywords: Regularly use terms like "timeless," "conscious," "handmade," "artisan," "sustainable," and "made to last" to solidify the brand's position and values.
• •Maintain Visual and Textual Harmony: Ensure the clean, elegant, and natural aesthetic of the brand's photography is mirrored in the copy. The words should be as sophisticated and thoughtfully chosen as the images.
• •Educate the Audience: Use copy to gently educate customers on the benefits of slow fashion, the value of natural fibers, and the importance of artisanal craftsmanship. This builds appreciation for the product and justifies its premium nature.

Percepción Social

The public perception of knit + wear is largely positive among a niche audience, viewing the brand as exclusive and high-quality, ethical and trustworthy, aspirational, and authentic due to its emphasis on craftsmanship, premium materials, and transparent, sustainable practices.

Ejemplos de Copy

• •More than a garment, a story woven by hand. Each stitch of our new [Product Name] Cardigan carries the warmth of the Colombian Andes and the soul of our artisan partners. A timeless embrace for your wardrobe. #HechoAMano #SlowFashion #Knitwear
• •Crafted from the finest locally-sourced alpaca wool, the [Product Name] Sweater is the definition of conscious luxury. Its timeless silhouette and meticulous hand-knit construction ensure a unique piece that will accompany you through seasons and stories. Feel the softness, wear the tradition.
• •The Art of Slow Fashion: Timeless Pieces, Consciously Made.
• •Dress with intention. Discover knit + wear—timeless fashion, handmade in Colombia with 100% natural fibers. Each piece supports local artisans and sustainable practices. Join the slow fashion movement today.
• •Garments That Tell Stories. Crafted to Last a Lifetime.