Tono de Marca

Artisanal and Approachable

Valores de Marca

• •New Zealand Provenance
• •Craftsmanship and Quality
• •Purity and Simplicity
• •Accessibility

Mejores Prácticas

• •Always anchor the brand narrative in its New Zealand roots. Mention Christchurch, Canterbury, or the use of pristine local water to reinforce provenance and authenticity.
• •Consistently use terms like "small-batch," "handcrafted," "artisan distiller," and "traditional methods" to communicate the care and quality that goes into each product.
• •Describe the spirits through taste, smell, and experience. Use vivid adjectives that bring the flavor profiles to life (e.g., "crisp kaffir lime," "ripe fruit," "dry juniper finish").
• •Write as if you are proudly sharing your creation with a friend. The tone should be confident and knowledgeable, but never arrogant. It’s about sharing a passion, not just selling a product.
• •Incorporate awards and positive reviews into your copy. Phrases like "award-winning" or quoting a positive review adds credibility and builds trust with potential customers.

Percepción Social

Largely positive, with customers and critics praising quality and flavor. Seen as a credible, award-winning local producer, though a more distinct brand story is needed to stand out in a crowded market.

Ejemplos de Copy

• •Crafted in Christchurch. Inspired by New Zealand. Experience the spirit of Canterbury. Our small-batch gins and vodka are distilled by hand, using pure New Zealand water and botanicals that tell the story of our precious land. Taste the difference that craft makes.
• •The Spark Your Evening Needs. Unpredictable plans call for an unforgettable gin. Our Last Minute Botanical Gin is a vibrant fusion of citrus and Asian spices, built on a classic juniper foundation. Handcrafted in small batches, it’s the perfect, zesty addition to any occasion. Grab a bottle, and make the moment count.
• •From Our Corner of Christchurch to Your Glass. Born in 2022, KJ & Co Distillery is our passion project. We're a small team dedicated to one thing: creating exceptional spirits that reflect the beauty of New Zealand. From the pure water we use to the local inspiration behind every batch, we pour our hearts into every bottle. We're proud to be a part of New Zealand's vibrant distilling scene and can't wait to share our creations with you.
• •Award-Winning Taste from the Heart of the South Island. Discover why judges at the London Spirits Competition are raving about KJ & Co Distillery. This Christchurch-based distillery is crafting some of New Zealand's most exciting new gins. Try the award-winning Last Minute Gin and taste the passion and purity in every sip.
• •Your Weekend Starts Here. What's in our glass? The No. 6 Botanical Gin with a splash of premium tonic and a slice of grapefruit. This gin is our tribute to the stunning landscapes of Canterbury, with a bold, citrus-forward profile that's both refreshing and complex. How are you enjoying your KJ & Co moment? #KJCoDistillery #NZGin #CraftSpirits #Christchurch