Tono de Marca

Friendly, Approachable, Passionate, Creative, Playful, Cheerful, Informative, and Helpful

Valores de Marca

• •Handmade Quality
• •Artistic Expression & Creativity
• •Customer Focus & Care
• •Joy and Positivity
• •Uniqueness

Mejores Prácticas

• •Develop a Brand Voice Guide: Even a simple one outlining key adjectives (e.g., friendly, playful, passionate, artistic, caring) and preferred emoji use can help ensure consistency across all communications.
• •Consistent Visuals: Maintain the bright, colorful, and cheerful aesthetic in all photography and graphics. This visually reinforces the brand's personality.
• •Engage Authentically: Respond to comments and messages in a consistently friendly and approachable manner, reflecting the "made with love" ethos. Personal touches go a long way.
• •Storytelling: Share the passion behind the craft. Snippets about the creative process, inspiration, or the joy of making can reinforce the artistic and handmade values.
• •Review and Refine: Periodically review website copy, social media posts, and customer interactions to ensure they align with the desired brand tone and values. Adjust as needed, especially as the brand grows.

Percepción Social

Customers likely perceive the brand as a small, artisan business offering unique, handcrafted accessories. The emphasis on "lightweight & hypoallergenic" materials likely appeals to customers looking for comfortable and safe-to-wear jewelry. The "Made with love in Florida" aspect might resonate with customers interested in supporting local or small-scale artisans.

Ejemplos de Copy

• •Instagram Post (New Collection): "Sunshine in a stud! ☀️💖 Our NEW collection just dropped, blooming with fresh colors and designs handmade with love, just for you! ✨ Which pair is calling your name? #HandmadeJewelry #PolymerClayEarrings #KissedByTulips #NewCollection #MadeInFlorida"
• •Product Description (Website): "Add a pop of playful charm to your day! These 'Berry Bliss' hoops are handcrafted from lightweight polymer clay, making them as comfy as they are cute. Each swirl of color is mixed and shaped by hand – a little piece of art for your ears! Hypoallergenic posts mean happy lobes all day long. 😊"
• •Instagram Story (Market Reminder): "Hey lovely people! 👋 Don't forget to swing by the [Market Name] this Saturday! We'll be there with all your favorite Kissed By Tulips earrings (and maybe a few new surprises! 😉). Come say hi and find your perfect pair! 🌸 [Location] [Time] #SupportSmall #HandmadeEarrings #FloridaMarkets"
• •Email Newsletter (Highlighting Custom Orders): "Dreaming of a one-of-a-kind pair of earrings? ✨ At Kissed By Tulips, we love bringing your unique visions to life! Whether it's a specific color combo or a completely new design, Lorena is here to craft something special, just for you. Hit reply and let's chat about your custom creation! #CustomJewelry #HandmadeWithLove #KissedByTulipsEarrings"
• •"About Us" Snippet (Website/Social): "More than just earrings, Kissed By Tulips is a little sprinkle of joy, handcrafted with passion by Lorena right here in sunny Florida. We believe in the beauty of unique, handmade pieces that make you smile. Thanks for being part of our story! 💖 #KissedByTulips #HandmadeCommunity #PolymerClayArt"