Tono de Marca

Inspirational, Innovative, and Accessible

Valores de Marca

• •Innovation
• •Accessibility & Enjoyment
• •Quality & Design Excellence
• •Responsibility & Customer Focus

Mejores Prácticas

• •Lead with the Problem, Solve with Innovation: Start by acknowledging the user's pain point (no space, no time, boring workouts) and immediately present your product's innovative feature (folding design, smart app, versatility) as the perfect solution.
• •Highlight 'Accessible Excellence': Always balance technical specifications with user-friendly benefits. Instead of just saying 'patented double-fold technology,' say 'Our award-winning double-fold technology lets you store your treadmill under the sofa in seconds.'
• •Show, Don't Just Tell: Use customer stories and testimonials in marketing copy. Featuring real users integrating the products into their lives makes the concept of 'accessible fitness' more tangible and relatable.
• •Emphasize 'And,' Not 'Or': Frame the products as a way to have both fitness and space, work and wellness. For example, 'Turn your living space into a dynamic gym and office.' This reinforces the value proposition of integration.
• •Maintain an Empowering Tone: Use active, encouraging verbs and focus on the user's journey and goals. Phrases like 'Elevate Your Fitness,' 'Redefine Your Home,' and 'Your Life, Your Pace' empower the customer and align perfectly with the brand's core mission.

Percepción Social

Largely positive, centered on the ingenuity and practicality of its products, especially the WalkingPad line. Customers praise high-quality, sturdy, and innovative space-saving designs, with particular appreciation for responsive customer service. Some constructive criticism notes noticeable foldable seams, machine loudness, and suitability limitations for intense running or users near weight limits.

Ejemplos de Copy

• •Your living room is now your gym. Your lunch break is now your run. Our patented folding treadmills fit your life, not the other way around. #KingSmithStrength
• •Engineered to disappear. The KingSmith WR1 Rower delivers a full-body, water-resistance workout and then folds away to the size of a suitcase. Experience powerful, award-winning design that respects your space.
• •Fitness isn't about finding time, it's about making it. Shoutout to Sarah for hitting 100 miles on her WalkingPad this month, all while working from home! How are you finding your stride? #HomeFitness #WalkWhileYouWork
• •No more excuses. Just award-winning fitness.
• •From award-winning design to your daily routine. Discover the smart, foldable fitness equipment that’s inspiring over 1 million people to move more.