Tono de Marca

Mindful, Warm, and Aspirational

Valores de Marca

• •Curated Craftsmanship
• •Mindful Living
• •Joy in Simplicity
• •Storytelling
• •Community & Connection

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always connect the product back to the core values. Start with the emotion or the lifestyle benefit before detailing the product.
• •Use a Warm and Reflective Voice: Write as if you are speaking to a friend, using phrases like "we believe," "we invite you," and "discover." Ask gentle, reflective questions.
• •Emphasize Story and Origin: Whenever possible, mention the maker, material, or inspiration behind a product to reinforce craftsmanship and storytelling.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the clean, calm, and minimalist aesthetic of the visuals. Use short, elegant sentences and ample white space.
• •Focus on "Slow" and "Intentional" Language: Consistently use keywords like "mindful," "ritual," "thoughtful," "timeless," "season," and "cherish" to reinforce the brand’s mission.

Percepción Social

Aesthetic & High-Quality, Trustworthy & Authentic, Inspirational. Perceived as a source for unique, high-quality pieces and an inspired lifestyle.

Ejemplos de Copy

• •Mornings made for slower sips. Our new Shinogi Cup, handcrafted by Mitani Touki, is here to turn your daily coffee into a quiet ritual. Embrace the moment. #KindredHaus #SlowLiving
• •Find Joy in the Everyday ✨ New Arrivals for Your Table.
• •Collection 01: The Art of the Table. Discover curated, timeless pieces designed to be shared and cherished, season after season.
• •More than just a bowl, it’s a story of craftsmanship. Made by KINTO, the CAST Bowl's clean lines and durable glass are designed for daily use, reminding us to find beauty in simplicity. Perfect for everything from morning granola to evening soup.
• •Tired of the clutter? At Kindred Haus, we believe in fewer, better things. We curate well-crafted home goods from around the world that inspire you to slow down and find joy in the little things. Free shipping on orders over $150. Discover your new favorite piece today.