Tono de Marca

aspirational, confident, and sensory-focused, designed to evoke a feeling of sophisticated, sensual allure. It is also informative and reassuring, becoming more energetic and results-driven on social media.

Valores de Marca

• •Quality and Efficacy
• •Sensory Experience
• •Natural Ingredients
• •Cruelty-Free
• •Australian Made and Owned

Mejores Prácticas

• •Always highlight the unique, pleasant fragrance as a primary differentiator. Use descriptive and evocative words like "fresh," "sensual," "alluring," and "delicious" to contrast with the typical chemical smell of competitors.
• •While the visual result is key, the copy should sell the confidence, sophistication, and sensory pleasure of using the product. Use aspirational language that connects the tan to a desirable lifestyle or feeling.
• •Consistently mention that the product is "Australian Made" and features ingredients like "Kakadu Plum." This builds trust, appeals to local pride, and reinforces the brand's commitment to quality.
• •Incorporate phrases from positive reviews into your copy, such as "game changer," "best tan I've ever used," and "comes off so easy." This makes the marketing messages more authentic and relatable.
• •For FAQs, application guides, and customer service interactions, maintain the sophisticated tone but prioritize clarity and helpfulness. Clearly explain how to apply the product, how long it lasts, and how to maintain it to ensure customers achieve the promised results.

Percepción Social

Highly positive, with customers frequently praising the pleasant scent, ease of application, non-sticky feel, and natural-looking color. Significant traction is gained through user-generated content and reviews on TikTok, with little to no evidence of negative feedback.

Ejemplos de Copy

• •The Art of the Glow. It's more than a tan, it's a feeling. A whisper of summer, a touch of confidence, and a scent that captivates. Our Kakadu Plum-infused mousse offers a flawless, streak-free bronze that fades as naturally as a sunset. Experience the difference. #KimraTan #LuxuryTan #AustralianMade
• •Finally, a Tan You'll Love to Wear. Tired of the tell-tale fake tan smell? We were too. Kimra Tan was born from a desire for a sophisticated, beautifully scented tanning experience. Get a bolder, better, bronze look with our quick-drying mousse. Proudly Australian made and cruelty-free. Shop the glow today!
• •Smell the Difference. Feel the Confidence. Your perfect, natural-looking tan awaits.
• •Your Weekend Glow-Up is Here (and it smells amazing).
• •Achieve a truly sophisticated bronze with our signature self-tanning mousse. Infused with native Australian extracts, our formula not only provides a stunning, long-lasting color but also hydrates your skin. It glides on effortlessly, dries quickly, and leaves behind a sensual, alluring scent. Say goodbye to harsh smells and hello to a flawless glow.