Tono de Marca

The predominant tone of Kick Locker is aspirational, direct, and trustworthy. It is aspirational and exclusive, direct and product-focused, and trustworthy and authentic.

Valores de Marca

• •Authenticity
• •Exclusivity & Curation
• •Quality
• •Passion for Sneaker Culture

Mejores Prácticas

• •Prioritize Authenticity: The word "authentic" or its synonyms should be a consistent thread in your messaging across all platforms, from product pages to social media bios. It is your unique selling proposition.
• •Keep it Clean and Direct: Avoid overly casual slang or lengthy, story-based captions. Your audience is knowledgeable; respect their time by being direct. Let the high-quality visuals of the product do most of the talking.
• •Use a Consistent Hashtag Strategy: Develop a core set of brand and product-related hashtags to improve discoverability and build a recognizable pattern. Include a primary brand hashtag (e.g., #KickLockerUK), a value-based hashtag (#AuthenticOnly), and product-specific tags.
• •Create a "Voice Chart": Develop a simple internal guide that defines the brand's tone. For example: "We are: Confident, Direct, Premium. We are not: Goofy, Cheap, Unsure." This ensures anyone creating content stays on-brand.
• •Adapt the Tone Slightly for Each Platform: While maintaining the core values, allow for slight variations. Instagram should remain clean and aspirational. TikTok is an opportunity to be slightly more personal and show the "human" side of the brand (e.g., packing orders, behind-the-scenes) while still being professional.

Percepción Social

Kick Locker currently has a limited but seemingly neutral-to-positive social perception. The brand's main challenge is anonymity; it is not yet widely recognized and is easily confused with larger retailers. Customers are likely drawn in by specific product searches, perceiving the brand as a specialized, legitimate supplier of hard-to-find items.

Ejemplos de Copy

• •Jordan 4 Retro 'Military Black'. Your collection is waiting. Available now in UK sizes 7-12. Tap to shop. #KickLocker #Jordan4 #MilitaryBlack #AuthenticOnly
• •The Grails You're Searching For. 100% Authentic. Guaranteed.
• •The Drop Is Here: Yeezy 350 'Pirate Black' Restocked.
• •Nike Dunk Low 'Panda' The icon. The essential. The ultimate versatile sneaker for any rotation. Sourced from our trusted network and verified for authenticity. Condition: Brand New.
• •A fast-paced video showing the "Legit Check" process. Quick cuts of checking the box, stitching, sole, and tags on a popular sneaker. Text overlay: "How we guarantee authentic." Final shot: The sneaker being boxed up with a Kick Locker "100% Authentic" tag.