Tono de Marca

caring, informative, trustworthy, and health-conscious

Valores de Marca

• •Health & Quality: Prioritizing high-quality, whole, human-grade ingredients, with no fillers, synthetics, or animal byproducts.
• •Transparency: Being open about ingredients and the problems with conventional dog food. The founder, Matthew Anderson, states, "I hope we can get our message out and show you how dog food can be made because no one else really wants you to know how they make your dog's food."
• •Affordability & Convenience: Striving to make high-quality dog food accessible and easy for owners to store and serve.
• •Sustainability: Focusing on efficient production, packaging, and optimized shipments to reduce environmental impact.
• •Animal Welfare: Demonstrated through the Dog Shelter Support Program and the core mission of providing nutritious food for dogs.
• •Education: Providing resources and information to help dog owners make informed decisions.
• •Problem-Solving: Positioning Kibbies as a solution to the confusing and often unhealthy options in the dog food market.

Mejores Prácticas

• •Prioritize Honesty and Transparency: Always be upfront about ingredients, processes, and the "why" behind the brand. Avoid jargon that confuses or misleads. The tone should reflect the desire to educate and empower dog owners.
• •Emphasize Care and Empathy: Consistently use language that shows understanding of a dog owner's love and concern for their pet. Frame product benefits around the dog's health, happiness, and well-being. The founder's story is a good anchor for this.
• •Maintain an Informative and Helpful Stance: Position the brand as a knowledgeable resource. Create content (blog posts, social media, FAQs) that addresses common concerns and questions about dog nutrition and health, similar to the Kibbies Learning Center.
• •Be Solution-Oriented and Positive: While acknowledging the problems in the pet food industry, focus on how Kibbies offers a better alternative. The tone should be reassuring and confident in the quality and benefits of the product.
• •Showcase Community and Shared Values: Highlight involvement with shelters or stories from satisfied customers (with their permission). This reinforces the brand's commitment to animal welfare and builds trust with like-minded consumers.

Percepción Social

Customers generally perceive Kibbies positively. They are seen as providing good value and high-quality products that lead to noticeable health benefits in their pets. The brand is appreciated for offering a healthier, more trustworthy alternative to both cheap, highly processed kibble and very expensive fresh food options. The commitment to customer service and efficient delivery also contributes to this positive perception. The narrative of the founder's personal motivation likely resonates with pet owners who are deeply concerned about their dogs' well-being.

Ejemplos de Copy

• •Headline: Tired of the Dog Food Guessing Game? Body: Give your best friend the honest, whole-ingredient nutrition they deserve. Kibbies is real food, made fresh, for a healthier, happier pup. See the difference real makes.
• •Headline: Fuel More Tail Wags. Naturally. Body: Kibbies delivers the goodness of human-quality ingredients with the convenience you need. No synthetics, no byproducts, just pure, air-dried nutrition. Because they're family.
• •Headline: From Our Kitchen to Yours: A Better Bowlful. Body: We started Kibbies because our dogs deserve better. Discover freshly made, small-batch food that’s as healthy as it is delicious. Real ingredients, real love, real easy.
• •Social Media Post: Image: Happy dog eating Kibbies. Text: What's in their bowl matters. At Kibbies, we're passionate about providing complete and balanced nutrition with ingredients you can trust (and pronounce!). Learn more about our commitment to quality and how we're making healthy dog food affordable and convenient. #Kibbies #RealDogFood #HealthyPets #DogNutrition
• •Email Subject: Is Your Dog's Food *Really* Healthy? Body: Navigating the world of dog food can be overwhelming. Kibbies was created to offer a clear, trustworthy choice. Made with high-quality, whole ingredients and delivered sustainably, we're striking the perfect balance for your pup's health and your peace of mind. Explore our ingredients and see why dog owners are making the switch.