Tono de Marca

Calm, natural, and encouraging. Focus on wellness, mindfulness, and the power of natural ingredients. Avoid aggressive sales tactics and emphasize the positive lifestyle changes Füm promotes.

Valores de Marca

• •Natural Ingredients
• •Mindfulness
• •Health & Wellness
• •Innovation
• •Sustainability

Mejores Prácticas

• •Use simple and clear language, avoiding technical jargon.
• •Focus on the benefits of natural ingredients and mindful habits.
• •Maintain a positive and encouraging tone, promoting a healthier lifestyle.
• •Incorporate sensory language to evoke the experience of using Füm.
• •Craft concise and impactful copy that resonates with health-conscious consumers.

Percepción Social

Füm wants to be perceived as a natural, health-conscious brand that offers a mindful alternative to unhealthy habits. It aims to be seen as trustworthy, innovative, and dedicated to promoting overall well-being without relying on harmful substances.

Ejemplos de Copy

• •"Embrace the power of nature with Füm. A mindful habit for a healthier you."
• •"Discover a world of natural aromas. Experience the soothing benefits of essential oils with Füm."
• •"Transform your routine into a ritual of well-being. Füm: Your partner in mindful living."
• •"Breathe in the goodness of nature. Füm's natural blends support your journey to a healthier, happier you."
• •"Unwind and recharge with Füm. Experience the calming effects of natural aromatherapy on the go."