Tono de Marca

Relatable, empowering, and playful. The brand communicates with a voice that is personal and highly relatable, particularly to a modern female audience. The tone is informal and friendly, using phrases that reflect current online culture and humor, with an undercurrent of empowerment and self-care.

Valores de Marca

• •Creativity
• •Individuality
• •Relatability

Mejores Prácticas

• •Create a Brand Voice Chart: Document your brand's personality, including adjectives like Playful, Witty, Relatable, Empowering, and Candid. List "do's and don'ts," e.g., "Do: Use emojis and modern slang. Don't: Be overly formal."
• •Focus on "You" and "We": Write copy that speaks directly to the customer ("For when you need a break...") and from a personal brand perspective ("We believe in..."). This fosters a sense of community and direct connection.
• •Let the Products Tell a Story: Ensure product names and descriptions align with the playful, relatable tone. The current product naming convention is a strong example of this and should be continued.
• •Stay Consistent Across All Platforms: If social media accounts are created, the voice used there must match the website. The captions, bios, and replies should all feel like they are coming from the same brand personality.
• •Engage with Your Audience Using the Brand Voice: When responding to comments or reviews, maintain the established tone. If a customer shares a relatable story, respond with empathy and a touch of the brand's signature wit.

Percepción Social

Due to the lack of an active and distinct social media presence or significant online mentions, the public perception of Keshia Rae Creations is difficult to gauge. There are no widespread customer reviews or discussions available in search results. The brand's perception is likely limited to direct customers who have discovered the website. The online presence is minimal, making it a relatively unknown entity in the broader market.

Ejemplos de Copy

• •For the moms fueled by caffeine and chaos. For the women creating their own magic. This is for you. Shop our collection of apparel and drinkware that gets it.
• •More than just a sweatshirt, it’s a reminder. A reminder to be kind to your mind and to wear your strength proudly. Made with ultra-soft fabric for days when you need extra comfort, because your well-being always comes first.
• •(Image: A flat-lay of a 'Tired Moms' mug next to a planner and kids' toys) Caption: Some call it chaos, we call it Tuesday. 🤷‍♀️ Our 'Tired as a Mother' mug is here to get you through it all. Who else is in the club? #TiredMomsClub #KeshiaRaeCreations #MomLife
• •Inside: New arrivals for your not-so-secret antisocial side.
• •Keshia Rae Creations started with a simple idea: making things that make you smile. We’re for the messy bun, the full coffee cup, and the everyday hustle. We believe what you wear and use should be an extension of your unique, amazing personality.