Tono de Marca

Aspirational yet Accessible, Elegant & Refined, Personal & Empowering, and Engaging & Educational (for TikTok content)

Valores de Marca

• •Timeless Design
• •Quality Craftsmanship
• •Ethical & Conscious Production
• •Everyday Luxury
• •Empowerment through Self-Expression

Mejores Prácticas

• •Balance Aspiration with Attainability
• •Lead with "You" and "Your"
• •Weave Values into Product Descriptions
• •Maintain Platform-Specific Nuances
• •Create a Lexicon of On-Brand Words

Percepción Social

High-Quality and Trustworthy, Aesthetic and Desirable, a "Go-To" for Gifting and Self-Purchase, and Responsive and Personal.

Ejemplos de Copy

• •Headline: Your daily layer of liquid gold. Body: Introducing the Celine Lariat. Delicately crafted from 14k gold, it’s designed to move with you—a simple, timeless statement for days that turn into nights. How will you style yours? #Kenzijewelry #EverydayLuxury
• •Subject: Build Your Signature Stack Body: The story you wear is in your hands. From minimalist bands to subtle diamond statements, our collection of handcrafted rings is designed to be mixed, matched, and treasured. Find the pieces that speak to you and begin your unique stack today.
• •On-screen text: How to keep your everyday pieces sparkling ✨ Caption: Your Kenzi jewelry is made to last. A little warm water, mild soap, and a soft cloth are all you need to maintain that timeless glow. #jewelrycare #finejewelry #goldjewelrytips
• •Headline: Luxury You Can Feel Good About. Body: At Kenzi, beauty and responsibility go hand-in-hand. We craft our timeless jewelry from recycled 14k gold and conflict-free gemstones, so you can wear your values every single day. Discover our collection of mindfully made pieces.
• •Headline: More Than an Accessory—It's a Part of Your Story. Body: Kenzi was founded on a simple belief: that fine jewelry should be both beautiful and attainable, elegant yet effortless. We are dedicated to creating timeless, consciously crafted pieces that celebrate your milestones and elevate your everyday. Each piece is designed in our studio and made with materials you can trust, meant to be worn, loved, and layered for years to come.