Tono de Marca

Friendly, Community-Focused, Trustworthy, Service-Oriented, Value-Driven, Modern

Valores de Marca

• •Customer Service Excellence
• •Community Commitment
• •Heritage & Tradition
• •Value & Affordability
• •Quality & Selection
• •Adaptability & Modernity

Mejores Prácticas

• •Develop a Brand Voice & Style Guide: Document the identified tone (Friendly, Community-Focused, Trustworthy, Service-Oriented, Value-Driven, Modern) and specific vocabulary (e.g., 'neighbors,' 'family,' 'community,' 'since 1912,' 'value,' 'expert,' 'customize'). Share this with everyone who creates content.
• •Emphasize Heritage with a Modern Slant: Consistently weave in the 'since 1912,' '4th generation,' and 'locals helping locals' messaging to build trust, but pair it with contemporary language and visuals to show they are 'totally with it.'
• •Spotlight Customer Service & Expertise: Copy should always offer help and solutions. Highlight free design services, knowledgeable staff, and guarantees to reinforce their commitment to 'wowing' the customer.
• •Balance Value and Quality: While promoting 'best deals' and 'price match,' also emphasize the quality of brands offered and the longevity of their products to avoid sounding purely like a discount outlet.
• •Be Genuinely Local & Community-Oriented: Use language that resonates with the South Jersey community. Feature local imagery, customer stories (with permission), and community involvement in marketing materials to reinforce the 'locals helping locals' value.

Percepción Social

Generally seen as a long-standing, reputable local business with a vast selection and helpful services like interior design. Seen as a reliable local institution and a go-to destination for furniture and mattresses in the South Jersey area.

Ejemplos de Copy

• •Headline: Your Home, Your Story. Furnishing South Jersey Since 1912. Body: For over 100 years and four generations, Kensington Furniture & Mattress has been helping our neighbors create homes they love. From our family to yours, discover quality furniture, unbeatable prices, and the friendly expertise you can only find locally. Let's make your moments at home more comfortable, together. Call to Action: Visit our Northfield showroom or explore online today!
• •Headline: Don't Just Furnish. Design Your Dream with Kensington! Body: Why settle when you can customize? Our expert design consultants are here to bring your vision to life—for FREE! From selecting the perfect fabrics to planning your space, we make it fun and easy. Plus, with our Price Match Guarantee, you always get the best deal in South Jersey. Call to Action: Schedule Your Free Design Consultation Now!
• •Headline: The Perfect Sleep, Guaranteed. Big Savings on Mattresses! Body: Wake up refreshed! Our Mattress Store uses X-SensorTech to find your ideal comfort in just 3 minutes. And with our 60-Day Comfort Guarantee, you can rest easy. Great sleep starts at Kensington – your trusted local experts for over a century. Call to Action: Find Your Perfect Bed Today & Save!
• •Headline (Social Media): Creating cozy corners & happy homes in South Jersey for 110+ years! ✨ At Kensington, we're more than a store – we're your neighbors. #KensingtonFurniture #SouthJerseyHome #FamilyOwned #HomeDecor #LocalsHelpingLocals Body (if needed): Stop by and see what's new! Our friendly team is ready to help you find exactly what you need to make your house a home.
• •Headline: Quality You Can Trust, Prices You'll Love. That's the Kensington Promise. Body: We've been serving our community since 1912, offering the best selection of furniture and mattresses with a commitment to value and service. With 0% financing for 60 months and our Price Match Guarantee, your dream home is within reach. Call to Action: Shop Local, Save Big at Kensington Furniture & Mattress!