Tono de Marca

Inviting, passionate, artisanal, and rooted in coastal Maine heritage.

Valores de Marca

• •Quality and Authenticity
• •Joy and Connection
• •Sustainability
• •Artisan Craftsmanship

Mejores Prácticas

• •Consistently weave the story of the brand's origins in Kennebunk and its passion for tea into all communications to build a strong narrative and emotional connection.
• •Employ descriptive and sensory words that paint a picture of the Maine coast and the experience of drinking their tea, using terms like "serene," "harmonious," and "vibrant."
• •Maintain a welcoming and inclusive voice, addressing customers as fellow tea lovers on a shared journey and using phrases like "we invite you" and "join us."
• •Regularly communicate the commitment to quality, sustainability, and joy in product descriptions, blog posts, and any future marketing materials.
• •Ensure the genuine passion for tea is evident through enthusiastic and knowledgeable communication about the products.

Percepción Social

Highly positive, primarily shaped by website content and direct customer interactions, with customers appreciating the product quality and overall brand experience.

Ejemplos de Copy

• •Crafted in Coastal Maine, savored by you. Each sip of our artisan tea is a story of the serene beauty that inspires us. Discover your new favorite blend today.
• •More than just tea, it's a moment of joy. Our mission is to bring a little happiness to your cup. What will your tea moment be?
• •From our hands to your home. We are passionate about quality, from sourcing the finest organic leaves to our sustainable packaging. Taste the difference passion makes.
• •Join our tea journey. Whether you're a seasoned connoisseur or just beginning to explore, we invite you to discover a world of flavor with Kennebunk Tea Company.
• •Inspired by the rugged coast, blended with care. Our unique teas capture the spirit of Maine in every cup. Experience the authentic taste of Kennebunk.