Tono de Marca

Authentic, Passionate, Refined & Elegant, Personal & Intimate, Educational, Humble & Faithful, Understated & Deliberate

Valores de Marca

• •Quality & Excellence
• •Authenticity & Terroir
• •Heritage & Tradition
• •Personal Connection
• •Faith & Stewardship
• •Focus & Simplicity
• •Passion

Mejores Prácticas

• •Emphasize Storytelling: Weave the personal story of Johannes and Imelda, their heritage, and their winemaking philosophy into all communications. This reinforces authenticity and passion.
• •Focus on "Place" and "Process": Highlight the unique terroir of their Finger Lakes vineyard and the meticulous, hands-on approach to grape growing and winemaking. This speaks to quality and authenticity.
• •Maintain an Educated and Refined Voice: Use language that is descriptive and evocative, appealing to a discerning wine lover. Avoid overly casual or trendy slang. Reflect the elegance of the wines themselves.
• •Convey Exclusivity and Personal Attention: Remind the audience of the boutique nature of the winery, the limited production, and the appointment-only tastings. This reinforces the value of a personal, intimate experience.
• •Be Sincere and Humble: Let the quality of the wine and the passion of the winemaker speak for themselves. The tone should be confident yet grounded, reflecting the values of stewardship and dedication to the craft, as seen in their "gift from nature" philosophy.

Percepción Social

Highly Respected, Exclusive & Boutique, Authentic & Winemaker-Driven, High Quality, Educational Experience

Ejemplos de Copy

• •Headline: Kemmeter Wines: A Legacy in Every Bottle. Body: "From 15th-century German heritage to the heart of the Finger Lakes, Johannes Reinhardt crafts wines that speak of place and passion. Discover the authentic taste of our estate-grown Rieslings. By appointment only, for a truly personal journey."
• •Headline: The Soul of the Vineyard, Expressed. Body: "At Kemmeter Wines, we believe great wine is a gift from nature, carefully guided by the winemaker's hand. Experience limited production wines that are as unique as the season they were born in. Taste the dedication."
• •Headline: More Than Wine, It's a Conversation. Body: "Join winemaker Johannes Reinhardt for an intimate tasting experience. Explore the nuances of our terroir-driven wines and share in the passion that goes into every glass. Limited appointments available for those who seek the exceptional."
• •Headline: Kemmeter Riesling: Generations of Craft, Moments of Perfection. Body: "Rooted in German tradition, perfected in the Finger Lakes. Our Rieslings are a testament to meticulous vineyard care and a deep understanding of the grape. Experience the elegance and complexity that define Kemmeter Wines."
• •Headline: Stay Small. Dream Big. Taste Authenticity. Body: "Our philosophy is simple: focus on what matters. For Kemmeter Wines, that's cultivating exceptional fruit and crafting wines of pure expression. Discover the quiet confidence and profound flavors of a boutique winery dedicated to excellence."