Tono de Marca

Aspirational & Confident, Trendy & Youthful, Engaging & Community-Focused, Modern & Forward-Thinking

Valores de Marca

• •Empowerment
• •Customer-Centricity
• •Style & Quality
• •Innovation & Agility
• •Global Ambition

Mejores Prácticas

• •Maintain an Empowering Voice: Use active, confident language that makes the customer feel strong and stylish. Focus on how the clothes help them express themselves.
• •Stay Youthful and On-Trend: Continuously reference current styles, global influences, and the dynamic nature of modern life. Use relevant hashtags and engage with trending topics in fashion.
• •Foster Community: Use inclusive language like "KF Angels." Encourage user-generated content, respond to comments and DMs promptly, and continue to highlight how customer feedback shapes designs.
• •Highlight Exclusivity and Quality: Subtly remind customers of the in-house design process, the newness of weekly collections, and the quality craftsmanship that makes Kelly Felder distinct.
• •Be Visually Consistent: Ensure that all imagery and video content across platforms align with the brand's sophisticated, modern, and aspirational aesthetic seen on their website and social media.

Percepción Social

Fashion-Forward & Trendy, Good Quality & Value, Leading Local Brand, Digitally Savvy & Engaging, Ambitious & Growing

Ejemplos de Copy

• •Instagram Post (Image: Woman confidently walking down a city street in a Kelly Felder outfit): "Step into your power. ✨ Our latest collection is designed for the woman who owns her story and inspires the world. Discover bold pieces that speak your language. #KellyFelder #KFAngelLifestyle #EmpoweredWomen #NewCollection"
• •Facebook Ad (Carousel of different workwear outfits): "Redefine your 9-to-5. Kelly Felder Workwear blends sophisticated style with the comfort you need to conquer your day. Inspired by you, for you. Shop the looks that mean business. #KellyFelderWorkwear #OfficeChic #CustomerInspired #GlobalStyle"
• •TikTok Video Teaser (Fast-paced clips of new arrivals): "Your weekly style refresh just landed! 🔥 Hottest trends, straight from our design studio to your wardrobe. Get it before it's gone! 😉 #KellyFelder #NewArrivals #TrendyFashion #FeelGorgeousLove"
• •Website Banner (Homepage): "Inspired by the World, Designed for You. Kelly Felder brings you weekly collections that celebrate your unique style and confidence. Explore what's new and feel gorgeous. #LoveKellyFelder #GlobalFashion #SriLankanStyle"
• •Email Newsletter Subject: "Be Bold. Be You. Your Exclusive Look at This Week's Kelly Felder Edit is Here!" Body Snippet: "Hey KF Angel, get ready to make a statement! Our newest arrivals are all about celebrating your individuality with designs that empower and inspire. Crafted with passion, just for you."