Tono de Marca

Authentic, Traditional, Performance-Oriented, Community-Focused, Proud & Confident, Helpful & Customer-Centric

Valores de Marca

• •Heritage & Authenticity
• •Quality & Durability
• •Performance
• •Community & Growth of the Sport
• •Craftsmanship

Mejores Prácticas

• •Emphasize Heritage and Authenticity: Consistently weave in the "Made in Brazil Since 1988" message and the brand's long-standing connection to BJJ history. Use phrases that evoke tradition and experience.
• •Focus on Quality and Performance Benefits: Clearly articulate the technical advantages of the products – durability, specific weaves, reinforced areas, IBJJF approval, and how these benefit the athlete's training and competition.
• •Speak the Language of BJJ: Use terminology familiar to the BJJ community (e.g., "roll," "mats," "guard," "submission") authentically, demonstrating an understanding of the sport.
• •Maintain a Confident and Slightly Proud Stance: Reflect the brand's established position in the market with confident claims about quality and legacy (e.g., "Powering Greatness," "The Best Wear Keiko"), but balance it with a respect for the art and its practitioners.
• •Showcase Community Connection: Feature sponsored athletes, highlight involvement in BJJ events, and create content that resonates with the values of the BJJ community (discipline, respect, camaraderie), reinforcing that Keiko is a brand by and for BJJ practitioners.

Percepción Social

Established & Respected, Good Quality for Price (Generally), Distinctive Fit, Reliable for Competition, Associated with Brazilian BJJ, Customer Service appears responsive through official channels for purchases made via website/social media

Ejemplos de Copy

• •Headline: Forged in Brazil. Honed on the Mats. Since 1988. Body: For over three decades, Keiko Sports has crafted kimonos that stand up to the world's toughest BJJ practitioners. Experience the original. Feel the legacy. Call to Action: Shop The Tradition.
• •Headline: IBJJF Approved. Championship Proven. Body: Step onto the competition mats with confidence. Keiko Sports Gis are engineered for performance, offering the perfect balance of lightweight strength and a precision fit. Power your greatness. Call to Action: Gear Up for Gold.
• •Headline: The Keiko Cut: Uncompromising Quality, Unmistakable Fit. Body: Don't settle for less. Our signature Keiko fit, crafted in Brazil from premium cotton, delivers superior comfort and durability, roll after roll. Call to Action: Find Your Perfect Gi.
• •Headline: More Than a Gi. It's a Keiko. Body: Join generations of BJJ legends who trust Keiko Sports. From our factory in Brazil to your academy, we deliver authenticity and performance. Call to Action: Discover the Keiko Difference.
• •Headline: Lightweight. Durable. Ready for Anything. Body: Whether it's making weight for competition or enduring daily training, our specialized Gis like the Ultra Light and Summer editions offer unmatched comfort without sacrificing an ounce of toughness. Call to Action: Train Lighter, Fight Harder.