Tono de Marca

caring, discreet, and informative

Valores de Marca

• •Quality and Safety
• •Accessibility and Inclusivity
• •Convenience and Customer Service
• •Well-being

Mejores Prácticas

• •Lead with Empathy: Always frame the copy around the customer's needs and feelings. Use words like "comfort," "confidence," "security," and "peace of mind" to show you understand their challenges and aspirations.
• •Maintain a Discreet and Respectful Tone: Avoid overly clinical or jarring language, especially when discussing sensitive topics like incontinence or menstruation. Focus on the benefits of freedom and dignity the products provide.
• •Highlight Quality and Origin: Consistently mention that the products are "imported," "Made in Europe," and from "renowned brands." This is a key differentiator and a cornerstone of the brand's value proposition.
• •Educate, Don't Just Sell: Use blog posts, social media captions, and detailed descriptions to inform customers about product features (e.g., "fragrance-free") and how to choose the right product. This builds trust and positions Keeps as an expert.
• •Emphasize Inclusivity: Regularly feature the wide range of sizes and products for different life stages and needs (youth, maternity, elderly). This reinforces the value of accessibility and shows that the brand cares for all segments of its audience.

Percepción Social

A specialized distributor of hard-to-find European personal care products, perceived as a discreet and reliable problem-solver for sensitive needs, building trust through association with established brands.

Ejemplos de Copy

• •Live life without interruptions. Our range of Abena incontinence solutions offers discreet, all-day comfort and security, so you can focus on the moments that matter. Explore our inclusive sizes, from youth to adult, and find your perfect fit for a greater well-being. #KeepsPK #IncontinenceCare #LiveFully
• •Natural, Gentle, Reliable. Your Period, Your Comfort. Experience the Puffin difference. Made in Europe and free from harsh chemicals, fragrances, and dyes, our tampons are designed for your body's well-being. The soft, absorbent core and smooth design ensure comfortable, leak-free protection, giving you the freedom to embrace your day with confidence. The natural choice for your cycle.
• •Quality Care, Delivered. From trusted European hygiene essentials to premium kitchen staples, we bring well-being to your doorstep. Shop now for discreet and reliable solutions.
• •Self-care solutions for every stage of life. Your needs are unique, and your care should be too. Whether you're looking for comfortable period protection, supportive maternity pads, or trusted daily hygiene, Keeps.pk offers a curated selection of high-quality European products to support you. Because you deserve peace of mind.
• •Keeps.pk - Adult Diapers, Tampons & More | Free Delivery. Shop high-quality incontinence products, feminine hygiene, and household essentials. Imported European brands. Discreet shipping across Pakistan.