Tono de Marca

approachable, heartfelt, and practical

Valores de Marca

• •Family & Personal Connection
• •Quality & Handcrafted Care
• •Joy & Celebration
• •Simplicity & Accessibility
• •Customer-Centricity

Mejores Prácticas

• •Always lean into the core identity. Phrases like "From our family workshop," "A small business with a big heart," and "Handcrafted with care" instantly communicate the brand's primary values.
• •Avoid corporate jargon. Stick to clear, benefit-oriented messaging. Instead of "Utilize our products to enhance your festive season," opt for "Bring joy to your home this Christmas."
• •Don't just sell a planner; sell the feeling of an organized, stress-free year. Don't just sell a Christmas cracker kit; sell a fun, memorable family activity.
• •Use contractions (e.g., "you're," "it's") to sound more conversational. Ask questions in your copy ("Ready for a fresh start?") to engage the reader directly.
• •Regularly feature key benefits like "Free UK Shipping" and "Gifting Made Simple" in your communications to reinforce the brand's commitment to a hassle-free experience. This shows you value the customer's time and budget.

Percepción Social

positive, with customers highlighting product quality, reliable service, and trust, though an isolated comment noted packaging improvement opportunity.

Ejemplos de Copy

• •This year, make the festive moments truly your own. Our family-run workshop has designed these beautiful 'Make Your Own Christmas Cracker' kits to bring a personal touch to your holiday table. Crafted with care, for a celebration full of joy. #GiftingMadeSimple #HandmadeHolidays
• •Ready for a fresh start? Our 2026 Diaries and Planners are here to help you organize your year with ease and style. As a small family business, we believe in the power of a well-planned day. Find your perfect companion for a productive and joyful year ahead. Shop now and enjoy free UK shipping!
• •From our family to yours, discover heartfelt gifts for every occasion. Handmade treasures, planners for your big ideas, and festive touches to make memories that last. Gifting made simple and joyful.
• •Count down to the big day with a little bit of magic! Our 'Fill Your Own' Advent Calendar is designed with love to be filled with your own special treats and surprises. Create a new family tradition and make this festive season unforgettable. It's more than a calendar; it's a daily dose of joy.
• •It started with a simple idea: a gift should be as joyful to give as it is to receive. At Keechi & co., we pour our hearts into creating high-quality, handmade items that bring smiles. Thank you for supporting our small family business and letting us be a part of your special moments.