Tono de Marca

friendly, enthusiastic, and educational, becoming more playful and trend-focused on social media, with accessible and encouraging language.

Valores de Marca

• •Accessibility
• •Education
• •Authenticity
• •Customer-Centricity
• •Community

Mejores Prácticas

• •Be a Helpful Guide: Always aim to educate and inform. Use clear, simple language to explain product benefits and skincare routines. Avoid jargon where possible, or explain it in an accessible way.
• •Stay Positive and Enthusiastic: Your passion for K-Beauty should shine through. Use positive language and an encouraging tone to make customers feel excited about their skincare journey.
• •Engage with Your Community: Actively respond to comments and messages on social media. Feature user-generated content to build a sense of community and show appreciation for your customers.
• •Keep it Visually Appealing: Use high-quality images and videos that are bright, clean, and reflect the aesthetic of K-Beauty. This visual consistency will reinforce your brand identity.
• •Maintain a Consistent Voice Across Platforms: Whether it's a playful TikTok video or an informative blog post, the core friendly and educational tone should remain consistent. Adapt the format to the platform, but not the fundamental personality of the brand.

Percepción Social

Reliable and convenient source for Korean skincare in Germany. Perceived as a trustworthy guide in navigating the world of K-Beauty, and a community-oriented, approachable brand.

Ejemplos de Copy

• •✨ NEW IN! ✨ Say hello to your new holy grail for glowing skin! The [Product Name] has just landed at KBeauty-DE. Get ready to transform your skincare routine with this viral favorite. Tap to shop and get your glow on! #KBeautyDE #GlowUp
• •(Video shows a quick, engaging demonstration of the 10-step Korean skincare routine) Overwhelmed by the 10-step routine? Don't be! Here's a quick guide to getting that 'glass skin' look. ✨ Which step is your favorite? Let us know in the comments! 👇 #KBeautyRoutine #SkincareTips
• •Your Journey to Radiant Skin Starts Here. Discover the best of Korean skincare, delivered right to your door. Free shipping on orders over €40! Shop Now.
• •Curious about Korean beauty? Let us be your guide! At KBeauty-DE, we bring you the most sought-after brands and products. Find your perfect match and start your skincare journey today. Learn more at kbeauty-deutschland.de.
• •This week, we're obsessed with [Brand Name]! Known for their innovative formulas and natural ingredients, this brand is a must-try for any skincare lover. Explore our top picks and see the difference for yourself. Happy glowing!