Tono de Marca

Friendly, approachable, community-oriented, personal, and welcoming, like a conversation with a helpful neighbor.

Valores de Marca

• •Community Focus
• •Personalized Customer Service
• •Practicality and Variety
• •Trust and Reliability

Mejores Prácticas

• •Embrace the "Kaz" Persona: Always write as if "Kaz," a friendly and knowledgeable local owner, is speaking. Use "we" and "us" to foster a sense of a personal, family-run business. This is your unique strength.
• •Prioritize Community: Regularly mention Cohuna and the surrounding area. Frame products and promotions around local events, seasons, and lifestyles to reinforce your community connection.
• •Highlight In-Store Experience: Even in online copy, emphasize the benefit of visiting the physical store. Talk about "personal fittings," "trying them on," and "seeing our full range" to bridge the digital and physical experience.
• •Keep it Simple and Approachable: Avoid overly trendy slang or corporate language. The copy should be as clear, warm, and welcoming as a conversation in the store.
• •Focus on Solutions for the Whole Family: While the name is "Kazzs Heels," ensure the copy reflects the full breadth of your inventory. Create content that speaks to mums looking for school shoes, men needing work boots, and women looking for casual flats just as much as it speaks to heel lovers.

Percepción Social

Perceived as a beloved local institution and an essential, reliable, and friendly retailer, deeply integrated into the community and trusted by its customers. Seen as part of the local fabric, run by a familiar face.

Ejemplos de Copy

• •Chilly mornings? We've got you covered. Step into the new season with boots that feel as good as they look. From school runs to weekend adventures, find your perfect fit right here in Cohuna. Pop in and say hi to Kaz and the team! #KazzsHeels #CohunaFashion #NewArrivals #ShopLocal
• •Why just buy a pair of shoes when you can find the *right* pair? At Kazzs Heels, we're all about personal service and finding the perfect fit for the whole family. From stylish heels to durable kids' school shoes. Come visit us on King George Street – your feet will thank you!
• •Kazzs Heels: More Than Just Heels. For 25 years, we've been Cohuna's trusted family shoe store. Friendly service and personal fittings, every time.
• •Meet your new favorite everyday shoe! Combining all-day comfort with effortless style, these casuals are perfect for your busy life. Designed for a perfect fit and built to last, they're a Kazzs' favorite for a reason. Let us help you find your size in-store!
• •A little something for everyone in Cohuna! ✨