Tono de Marca

Artisanal, Passionate, and Sophisticated

Valores de Marca

• •Tradition & Innovation
• •Quality & Authenticity
• •Transmission of Knowledge
• •Community & Solidarity

Mejores Prácticas

• •Emphasize Heritage in Storytelling: Always connect the products back to the brand's origins in Paris and the story of Éric Kayser. Use the brand's history as a pillar for authenticity.
• •Use Artisanal Language Consistently: Consistently use terms like "artisanal," "savoir-faire," "levain," "hand-crafted," and "natural ingredients" across all marketing channels to reinforce the brand's core identity.
• •Maintain a Sophisticated Visual Identity: Ensure all visual content —from social media posts to store design —is clean, elegant, and high-quality, reflecting the premium nature of the products. A proposal for the brand's Nigerian branch emphasized unifying visual elements around its French heritage.
• •Educate the Customer: Use copy to gently educate customers on what makes the products special (e.g., the benefits of natural sourdough, the specific type of flour used). This reinforces the brand's value and justifies its premium price point.
• •Adapt Globally, but Keep the Core: While adapting offerings to local tastes in international markets, ensure the core message of French artisanal quality and passion remains the unwavering foundation of all communication.

Percepción Social

premium, authentic French boulangerie

Ejemplos de Copy

• •The Soul of Paris, Baked Fresh Daily. Discover the Art of Sourdough.
• •It all starts with three simple ingredients: water, flour, and time. Our signature levain is the secret behind every crisp crust and airy crumb. Experience the taste of true artisanal passion. #MaisonKayser #ArtOfBread #Sourdough
• •A Taste of Provence: Introducing Our New Rosemary and Olive Oil Loaf
• •Crafted by Passionate Hands. Our bakers are here before sunrise, continuing a tradition of excellence that began on Rue Monge, Paris, in 1996.
• •Don't just eat bread, experience it. Maison Kayser brings the authentic craft of French baking to your neighborhood. Find your local boulangerie and taste the difference tradition makes.