Tono de Marca

Introspective, passionate, spiritual, evocative, and sensory, aiming to translate feelings and moments with words like 'joyful,' 'reverence,' 'intuitive,' and 'immersive'.

Valores de Marca

• •Connection with Nature
• •Emotional Authenticity
• •The Power of Process
• •Intuitive Discovery
• •Healing and Well-being

Mejores Prácticas

• •Lead with Storytelling: Every piece has a story rooted in a specific moment, feeling, or natural encounter. Always share this narrative. The value is not just in the oil and canvas, but in the emotion and history embedded within the art.
• •Use Sensory and Emotive Language: Continue using descriptive words that appeal to feelings and senses—"colour-drenched," "luminous," "tactile," "gestural," "reverence." This aligns with the abstract expressionist style and reinforces the brand's introspective tone.
• •Show the Process, Not Just the Product: Share behind-the-scenes content of the intuitive process—the initial sketches, the layering, the studio environment. This reinforces the values of authenticity and discovery and builds a stronger community connection.
• •Anchor Everything in Nature: Consistently tie the art back to its source of inspiration. Whether it's a grand landscape or a tiny detail like berries on a bush, this reinforces the brand's core identity and its promise of bringing nature's spirit indoors.
• •Speak from the "I" Perspective: The artist’s personal voice is central to the brand. Continue using a first-person narrative in blogs, social media, and artist statements. This maintains the authentic, personal connection that customers resonate with.

Percepción Social

Highly positive, positioning the brand as genuine and emotionally resonant. Customers see the art as a touchstone evoking personal memories and emotions, appreciating the artist's sharing of her unique perspective. The brand is perceived as an approachable creator who fosters community engagement through sharing her passionate process.

Ejemplos de Copy

• •More than a painting. It’s a moment, a memory, a feeling. It’s the wildness of nature, brought home. Explore the immersive world of Kathy Nettles Art.
• •Before the first layer of paint, there were words. Notes of a feeling, the sound of the wind through the trees, the scent of damp earth. 'Secret Path' started as a memory and became a journey of colour and texture. It’s about finding those forgotten places, within the landscape and within ourselves. Now available in the shop.
• •Meet 'Chromatic Reverie'. This piece is a bold celebration of self-expression—vivid, unapologetic, and joyfully alive. It’s an invitation to take up space, shine brightly, and never dim your colours to fit in. Let it be a daily reminder of your own vibrant energy.
• •Your home should be a sanctuary. Our abstract landscapes do more than decorate a wall—they bring the healing energy of nature indoors. Rooted in real moments of awe and tranquility, each painting is an invitation to pause, breathe, and reconnect. Find your moment of peace.
• •Subject: A new story from the studio... This week, a storm rolled through and the colours of the sky were just incredible. I ran to the studio, not to paint the storm, but to capture the feeling it left behind. Come see what emerged from the chaos...