Tono de Marca

Warm, graceful, appreciative, and passionate. Her tone is personal, elegant, grateful, and reflects a deep, intuitive connection to her art and nature.

Valores de Marca

• •Capturing Light and Peace
• •Connection with Nature
• •Emotional Expression and Authenticity
• •Dedication to Craft
• •Art as a Source of Joy and Legacy

Mejores Prácticas

• •Lead with Emotion and Sensation: Use evocative language that describes the feeling of a piece, not just its physical attributes. Words like "peace," "joy," "grace," "softness," and "warmth" align with the brand.
• •Tell the Story Behind the Art: Every painting has an inspiration. Share brief anecdotes about the location, the object, the memory, or the emotion that sparked the creation. This reinforces the value of authenticity.
• •Emphasize Light and Nature: Consistently reference the core inspirations of the brand: the quality of light, the beauty of gardens, the tranquility of the coast, and the changing seasons. This creates a cohesive narrative across all platforms.
• •Express Gratitude: Regularly thank your audience, clients, and collaborators. This simple act reinforces the brand youths warm, appreciative, and humble tone.
• •Weave in Professional Expertise Subtly: Mention the use of high-quality materials (like oil on linen), the technical process (mixing colors, layering), or gallery representation to underscore the brand's professionalism and the value of the art without sounding overly technical or boastful.

Percepción Social

Talented and Respected Artist: The public perceives Kathy Cousart as a skilled and dedicated professional artist. Her work is featured in galleries, corporate collections, and numerous publications, which lends her significant credibility. Source of Beauty and Calm: Followers and clients consistently comment on the beauty, peacefulness, and joy her artwork brings into their lives. Her use of color and light is frequently praised for its ability to evoke positive emotions. Authentic and Relatable: Despite her professional success, she is perceived as a warm, humble, and approachable person. By sharing her personal journey, including caring for her mother with dementia, she has built a strong, relatable connection with her audience. High-Quality, Investment-Worthy Art: The use of premium materials like linen canvas and her established reputation position her work as a high-quality investment for art collectors and interior designers.

Ejemplos de Copy

• •There youths a quiet conversation that happens between light and shadow, especially on the petals of a fresh bloom. I spent the afternoon in the studio trying to capture that gentle dialogue. This piece is layered with soft whites and warm, reflected light, hoping to bring a little of that garden peace indoors. 'Morning Grace' | 40x40 Oil on Linen. See the full piece on the website (link in bio!).
• •The Coastal Collection: Where light, water, and memory meet. Explore new works inspired by the timeless rhythm of the tides and the serene beauty of the southern coast. Each painting is a heartfelt impression of a moment in the sun.
• •Feeling so grateful for a day filled with paint and sunlight in my carriage house studio. The layers on this abstract are starting to tell a story of their own youths a process of adding, subtracting, and letting the colors find their harmony. It youths a joyful, intuitive dance every time. Thank you for being a part of this journey with me!
• •Bring the elegance of impressionistic art into your home. This original oil painting explores the serene beauty of a floral still life with a modern, abstract touch. The perfect statement piece to create a peaceful, light-filled space. | Artist: Kathy Cousart | Southern Abstract Expressionist
• •A Note from the Studio: This month has been a beautiful exploration of color and movement. I find that even on the grayest days, mixing pigments on the palette can feel like creating my own sunshine. I youthm thrilled to share a few new abstract works with you, my closest followers, before they are released to the galleries. I hope they bring you as much joy as they brought me to create.