Tono de Marca

Artistic & Eclectic, Edgy & Provocative, Personal & Story-Driven, Authentic & Unapologetic, Sophisticated & Handcrafted

Valores de Marca

• •Individuality & Uniqueness
• •Artistic Expression & Creativity
• •Storytelling & History
• •Personal Connection & Talismanic Quality
• •Authenticity
• •Reinterpreting the Old

Mejores Prácticas

• •Embrace the Duality: Consistently balance the sophisticated, artistic, and historical aspects with the edgy, humorous, and provocative elements. Don't shy away from the "Shoplift" name but use it to draw people into the deeper story of artistry and unique design.
• •Tell the Story: Weave in Katherine Wallach's personal narrative, her passion for found objects, and the journey of each piece or collection. This reinforces authenticity and personal connection.
• •Use Evocative & Sensory Language: Describe the materials, the history, and the feeling of the jewelry. Words like "talismanic," "whispered secret," "bold," "fearless," "reclaimed," "hand-carved" can be powerful.
• •Maintain a Confident & Slightly Irreverent Voice: The tone should feel self-assured, artistic, and not afraid to be a little playful or unconventional, especially when referencing the "Shoplift" branding.
• •Highlight Uniqueness and Scarcity: Emphasize the one-of-a-kind nature of many pieces and the handcrafted approach. This justifies the artistic value and appeals to customers seeking exclusivity.

Percepción Social

Intriguing & Unique, High-Quality & Artistic, Personal & Connected to the Artist, Edgy & Cool, Niche & Boutique

Ejemplos de Copy

• •Headline: Wear Your Story. Or Steal a New One. Body: Each Katherine Wallach piece isn't just jewelry; it's a found treasure, a whispered secret, a bold statement. Handcrafted with elements that have lived a thousand lives, now ready for yours. Dare to be different. #ShopliftJewelry #KatherineWallach #OneOfAKind
• •Headline: Rebel Grace. Fine Jewelry with a Wink. Body: Who says heirlooms have to be stuffy? Our 'Naughty Cameos' and vintage-kissed charms are handcrafted for the modern iconoclast. Elegant? Absolutely. Predictable? Never. Discover pieces that speak your language at katherinewallach.com. #ArtJewelry #EdgyElegance #HandmadeLuxury
• •Headline: Not Your Grandmother's Pearls (Unless She Was a Pirate). Body: From flea market finds to Italian-carved agate, every Katherine Wallach creation is a collision of history and audacity. Find the talisman that's been waiting for you. After all, the best things in life are a little bit 'Shoplifted'. #VintageModern #JewelryAsArt #PersonalTalisman
• •Headline: The Art of Adornment. Reimagined. Body: Katherine Wallach doesn't just design jewelry; she curates stories from forgotten objects and transforms them into wearable art. Each piece, a testament to fearless creativity and the beauty of the imperfect. Find your perfectly imperfect statement. #KatherineWallachJewelry #WearableArt #StorytellingJewelry
• •Headline: More Than Just Metal & Stone. It's a Mood. Body: Feeling bold? Sentimental? A little bit mischievous? There's a Katherine Wallach piece for that. Crafted with soul, designed with an edge. Explore collections that are as unique as you are. And yes, we call our store Shoplift. What of it? #UniqueJewelry #Handcrafted #DesignerJewelry #Shoplift