Tono de Marca

The brand's tone is personal, inspiring, and nurturing. Kate Whiting shares her personal journey, from learning to knit from her grandmother to building a business, which creates a relatable and authentic voice. The language used in product descriptions and on her blog is encouraging and aims to make complex-looking designs feel achievable for everyone. There's a strong element of passion and artistry, describing her work as "art on my needles." The tone is also deeply influenced by storytelling, with collections inspired by fiction and history.

Valores de Marca

• •Authenticity and Passion: The brand is built around Kate's genuine, lifelong passion for yarn and creating.
• •Accessibility: A core value is to demystify knitting by writing patterns in "simplistic terms" so anyone can create something they are proud of.
• •Craftsmanship and Quality: The emphasis is on handmade items using natural materials and luxury yarns, designed to be "treasured for many years to come."
• •Inspiration from Story: The brand draws heavily from folklore, nature, and literature, giving the products a deeper narrative layer.
• •Community and Connection: The brand actively engages with the crafting community through platforms like Ravelry and by attending yarn shows.

Mejores Prácticas

• •Lead with the "Why": Always circle back to the core passion. Start blog posts or social media captions by sharing the inspiration—be it a walk in the countryside, a historical novel, or a particular type of yarn.
• •Use "You-Centric," Empowering Language: Frame descriptions around the customer's experience. Instead of "I designed this to be easy," use "You'll find these stitches create a beautiful texture with ease." This reinforces the value of accessibility.
• •Tell the Story Behind the Product: For every pattern or doll, share its narrative. Name designs after their inspirations (e.g., "Travelling Stones," "Lallybroch Mitts") and briefly explain the connection. This enriches the product and aligns with the brand's core.
• •Maintain a Personal, Authentic Voice: Write as Kate would speak. Share personal anecdotes, challenges, and joys from the studio. Use "I" and "my" to connect directly with the audience, reinforcing that there is a real person behind the brand.
• •Focus on the Feeling, Not Just the Features: While details like yarn weight are important, emphasize the feeling of the final product— "a warm and comforting hug," "something to be proud of," "a friend to be treasured." This emotional language resonates with the brand's nurturing tone.

Percepción Social

The public and customer perception of Kate Whiting Designs is overwhelmingly positive. She is viewed as a talented and reliable designer. Customers repeatedly commend the high quality and ease of use of her knitting patterns. The brand is seen as a go-to source for beautiful and achievable projects, especially for shawls and items inspired by popular fiction like Outlander. The handmade dolls are perceived as special, custom-made treasures. The overall impression is that of a trustworthy, skilled artisan who empowers others to create.

Ejemplos de Copy

• •Wrap yourself in a story. ✨ Introducing the 'Dorothea' Shawl, our newest pattern inspired by windswept moors and whispered folklore. Designed with simple, meditative stitches, this pattern makes an intricate-looking shawl wonderfully achievable. Ready to cast on your own piece of magic? Tap the link in our bio to get the pattern.
• •Meet Sophie, a friend waiting to be treasured. Handmade with love from natural Swiss cloth and the softest wool, each doll is a unique companion. Inspired by the timeless nature of Waldorf dolls, Sophie is crafted not just to be held, but to hold onto memories for years to come. A perfect gift for a special occasion, or just because.
• •Your next project is waiting... Plus, a story from my studio.
• •From My Needles to Your Hands. Discover Knitting Patterns That Tell a Story & Dolls Made to Be Treasured.
• •Love 'Outlander'? You'll love our patterns. Capture the spirit of the Highlands with our collection of shawls, cowls, and mitts inspired by your favorite characters. Our patterns are easy to follow, so you can create something beautiful to be proud of. Shop the collection now!