Tono de Marca

Warm and Familial, Inspiring and Passionate, Modern and Stylish, Helpful and Customer-Centric, Enthusiastic and Positive

Valores de Marca

• •Passion for Interior Design
• •Family
• •Inspiration
• •Customer Satisfaction
• •Quality and Design
• •Sustainability
• •Connection and Atmosphere

Mejores Prácticas

• •Create a "Brand Voice & Tone" Guide: Document the key characteristics (Warm, Inspiring, Modern, Helpful, Familial), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Emphasize Storytelling & Emotion: Connect with the "why" behind the products – creating a home, family connections, passion for interiors – rather than just listing features. Use language that evokes feeling and atmosphere.
• •Maintain a Conversational and Inclusive Style: Write as if speaking to a friend or family member who shares a love for interiors. Avoid overly technical jargon unless explaining specific product benefits clearly. Use "you" and "we" to foster connection.
• •Visually Align Copy with Imagery: Ensure the tone of the text matches the mood and style of the visuals used on the website and social media. If the image is cozy and familial, the copy should reflect that warmth.
• •Regularly Review and Audit Content: Periodically check all communication channels (website, social media, emails) to ensure the tone remains consistent and aligned with the brand values. Solicit feedback and adapt as needed.

Percepción Social

As a Go-To for Interior Needs, Trendy and Current, Reliable and Service-Oriented, Aspirational yet Accessible, Community-Focused (among interior lovers)

Ejemplos de Copy

• •✨ Fall in love with your home all over again! ✨ Our new [Product Category, e.g., Velvet Armchair Collection] has arrived, blending timeless design with the cozy vibes your family will adore. Crafted with passion and a touch of modern elegance. Tap to explore and let's create a space where memories are made! #MajorrHome #InteriorPassion #NewCollection #HomeSweetHome #FamilieGevoel
• •At Majorr, we believe a house truly becomes a home when it’s filled with love, laughter, and pieces that tell your story. ❤️ From our family to yours, discover furniture and decor that blends beautiful design with everyday comfort. Let us inspire your next interior adventure! Visit majorr.nl – where passion for interiors meets family values. #MajorrNL #HomeDesign #InteriorInspo #GezelligWonen #PassionForInterior
• •The heart of your home deserves a centerpiece that brings everyone together. Our [TableName] Dining Table is more than just furniture; it’s a place for shared meals, heartfelt conversations, and building family traditions. Designed with sustainable [Material, e.g., Oakwood] and a passion for lasting quality, it’s ready to host countless cherished moments. Create your dream dining space with Majorr. [Link to product]
• •Feeling inspired but not sure where to start? Your dream interior is closer than you think! At Majorr, we're passionate about helping you create a home you love. Our friendly team (a father-daughter duo at heart!) is here with personalized styling advice. Let's make your space beautifully yours. Contact us today – we’re always happy to help! #MajorrHelps #InteriorStyling #CustomerLove #HomeInspiration
• •(Video: Quick shots of a dull corner transforming into a cozy, stylish nook with Majorr products – e.g., a lamp, a small side table, a plant, a comfy throw) Text Overlay: From drab to FAB in 10 secs! ✨ Voiceover/Caption: Little changes, BIG impact! 😍 Feeling that Majorr family vibe in every corner. What space should we transform next? #MajorrMakeover #HomeDecorHacks #InteriorLove #DesignInspo #QuickTips