Tono de Marca

Authentic & Story-driven, Appreciative & Respectful, Warm & Approachable, Ethical & Conscious, Passionate & Proud

Valores de Marca

• •Artisan Empowerment & Support
• •Cultural Preservation
• •Ethical & Fair Trade Practices
• •Sustainability
• •Quality & Craftsmanship
• •Community Focus & Giving Back
• •Adaptability & Customer Focus

Mejores Prácticas

• •Always Lead with Values: Ensure that the core values of artisan empowerment, cultural preservation, ethical practices, and community are woven into the narrative, whether it's a product description, social media post, or email.
• •Tell the Story Behind the Product: Go beyond describing the item; share its origin, the artisan who made it (where possible), and the traditional techniques involved. This reinforces authenticity and connection.
• •Use Warm, Inclusive, and Respectful Language: Reflect the meaning of 'Kasih' (love/care) in all communications. Address customers and artisans with respect and appreciation. Avoid overly corporate or transactional language.
• •Maintain Visual and Verbal Consistency: Ensure that the imagery used complements the warm, authentic, and ethical tone of the copy. The visual elements should reflect the handcrafted nature and cultural richness of the products.
• •Be Transparent and Honest: Openly share information about sourcing, production processes, and the impact of purchases. If there are challenges (like potential shipping delays), communicate them proactively and honestly.

Percepción Social

Positive Customer Feedback, Appreciation for Ethical Practices, Seen as Authentic and Trustworthy, Recognized for Supporting Indonesian Culture, Some Concerns about Shipping and Availability

Ejemplos de Copy

• •Instagram Post (Product: Batik Robe): Wrap yourself in a story of heritage. ✨ Our hand-dyed batik robes are more than just beautiful garments; they're a testament to the skill of Indonesian artisans who pour their heart into every intricate detail. Crafted with love, empowering women, and preserving centuries-old traditions. Feel the softness, embrace the culture. #KasihCoop #HandmadeWithLove #BatikTradition #EthicalFashion #SupportArtisans
• •Website 'About Us' Snippet: At Kasih Co-op, 'Kasih' (love and care) is at the heart of everything we do. We journey to the vibrant islands of Indonesia to partner with talented artisans, bringing their exquisite handcrafted traditions to your home. Each piece tells a story of empowerment, cultural preservation, and a commitment to fair, ethical practices. Join us in celebrating craftsmanship and making a difference, one beautiful piece at a time.
• •Email Newsletter Subject Line: Meet the Hands That Shape Your Home + A Special Thank You (Body Excerpt): This month, we want to take you behind the scenes and introduce you to Ibu Sri, one of the incredible women artisans whose skill brings our teak wood collection to life. Your support not only brings unique beauty into your space but also empowers Ibu Sri and her community. As a heartfelt thank you, enjoy 15% off our entire teak collection this week.
• •TikTok Video Caption (Showcasing artisan making a product): Artistry in motion! 🇮🇩 Watch as our partner artisan, Pak Budi, meticulously hand-turns a solid piece of sustainably sourced teak wood into a stunning serving bowl. Every purchase directly supports these incredible craftspeople and helps keep ancient traditions alive. ❤️ #KasihCoop #ArtisanMade #IndonesianCraft #EthicalHomeDecor #BehindTheScenes #SupportSmallBusiness
• •Facebook Ad (Targeting ethically-minded consumers): Looking for home goods that align with your values? Kasih Co-op offers unique, handcrafted treasures from Indonesia, ethically sourced and made with love. We partner directly with artisans, ensuring fair wages and empowering women-led workshops. Discover beautiful pieces that tell a story and make a positive impact. Shop consciously today. [Link to website] #FairTrade #EthicalLiving #HandcraftedHome #SustainableStyle #KasihCoop