Tono de Marca

The brand's tone is predominantly personal, adventurous, and down-to-earth.

Valores de Marca

• •Passion for Craftsmanship
• •Freedom and Adventure
• •Authenticity and Direct Connection
• •Quality Materials

Mejores Prácticas

• •Always tie the products back to the brand's story of travel and adventure. Use phrases like "from our travels," "inspired by the road," or "crafted on our journey."
• •Write as if Kasandra is speaking directly to the customer. Use "we" and "our" to foster a sense of a small, dedicated team.
• •Consistently highlight the quality of the primary material, as this is a key selling point and a marker of quality for the brand.
• •Instead of just listing features, tell a mini-story about the inspiration behind a piece or where the materials were sourced from, if applicable.
• •Reflect the brand's positive and appreciative nature by using words like "grateful," "excited," and "thank you" in communications, mirroring the tone in their social posts and Etsy updates.

Percepción Social

The perception of Kasandra Ivy Jewelry among its customers is overwhelmingly positive. Testimonials and reviews repeatedly praise the quality and beauty of the jewelry, describing it as "amazing" and "unique." Customers highlight the honest and trustworthy nature of the owner, Kasandra, who is described as a "super sweet person." Reviews on Etsy, dating back several years, consistently award five stars and mention the beauty of the pieces and the prompt shipping. The brand is seen as a reliable source for high-quality, sterling silver jewelry with a personal touch.

Ejemplos de Copy

• •From our workshop on wheels to you. ✨ This sterling silver beauty was inspired by the open roads of our latest adventure. Wear a piece of the journey. #KasandraIvyJewelry #Handcrafted #SterlingSilver #OnTheRoad
• •More Than Jewelry. It's a Souvenir from the Road. Discover handcrafted sterling silver pieces made with passion, wherever we roam.
• •Hello, fellow adventurers! We've just unpacked from our travels through Oregon and have a new collection inspired by the serene landscapes. Each piece tells a story. Find yours.
• •The 'Rodeo Nights' Sterling Silver Ring. Bold, resilient, and crafted for the free spirit. This piece features genuine turquoise set in 925 sterling silver, perfect for adding a touch of rustic elegance to any outfit. Handcrafted with care between road stops and market days.
• •Kasandra Ivy Jewelry isn't just a store; it's a moving testament to a love for the craft. We spend 8 months a year traveling the country, meeting incredible people, and creating jewelry inspired by the journey. Every piece you buy supports a dream in motion.