Tono de Marca

warm, gentle, and comforting

Valores de Marca

• •Quality and Timelessness
• •Comfort and Well-being
• •Conscious Lifestyle and Sustainability

Mejores Prácticas

• •Prioritize Sensory Language: Use descriptive words that evoke touch and feeling. Focus on terms like "soft," "gentle," "light," "cozy," and "warm" to help the customer imagine the experience of the product.
• •Tell the Brand Story: Consistently weave the brand's origin story "Kapr"

Percepción Social

Positive, albeit small-scale. The brand maintains an image of a reliable, high-quality niche retailer with consistent, polished presentation. Customer interaction appears direct and personal, with no negative public feedback.

Ejemplos de Copy

• •Feel the embrace of pure comfort. Our alpaca blend sweater is more than just a layer; it's a warm hug on a cold day. Crafted with care, designed to last. #Kapru #TimelessComfort #SlowFashion
• •Discover the secret to everyday luxury. From the softest blouses to our timeless alpaca throws, every Kapru piece is made with love as the main ingredient. Experience the warmth. Shop our collection now for free shipping in Norway.
• •Wrap yourself in the unparalleled softness of the Andes. This scarf is woven from the finest alpaca fibers, offering natural warmth without the weight. A timeless accessory for those who value quality and a conscious lifestyle. Ethically sourced, beautifully crafted.
• •A Little Piece of Warmth, Just for You.
• •Kapr Timeless Garments that Fill Your Home with Warmth and Comfort.