Tono de Marca

Urban, energetic, and aspirational. Direct and confident, positioning itself as a trend-creator. Informal, youthful, and engaging, using slang and emojis. Strong sense of local identity and community, with a focus on entrepreneurship and wholesale.

Valores de Marca

• •Originality and Style Leadership
• •Accessibility and Value
• •Local Identity and Community
• •Comfort and Quality

Mejores Prácticas

• •Lead with Confidence: Always position the brand as a style leader, not a follower. Use active, confident language. Instead of "Get the latest trends," use "Set the trend."
• •Embrace the "Urban-Local" Mix: Consistently merge urban streetwear slang and aesthetics with specific local references (Uruguay, Montevideo, Barrio de los Judíos). This creates a unique and authentic voice that resonates with the target market.
• •Focus on Value and Opportunity: Frame promotions and offers not just as discounts, but as opportunities—for customers to upgrade their style affordably, and for entrepreneurs to build their business. Use direct and clear calls-to-action for these deals.
• •Keep it Direct and Scannable: Use short sentences, bullet points, and emojis on social media. The copy should be energetic and easy to digest, reflecting the fast-paced nature of the platforms they use, like TikTok.
• •Speak the Language of the Audience: Continue using an informal, youthful tone. Ask questions to drive engagement, use relevant slang (authentically), and reflect the energy of the streetwear culture in every piece of copy.

Percepción Social

Perceived as a go-to brand for trendy, affordable streetwear in Uruguay, especially among younger demographics. Heavily associated with wholesale and entrepreneurship, seen as a key supplier for small clothing ventures. Positive customer response to frequent promotions and bundled deals. Credible local hub for affordable fashion due to "Barrio de los Judíos" location.

Ejemplos de Copy

• •STOP FOLLOWING. START LEADING. Your street style, your rules. Our new oversized hoodies just dropped. Designed in Uruguay for those who create their own lane. Don't just wear the trend, be the trend. Tap to shop before they're gone. #Kaotiko #StreetwearUruguay #HechoEnUruguay #Oversized #ModaUrbana
• •Your winter uniform for less than you think. Build your own style! 🔥 Grab 1 jacket + 1 hoodie + 2 oversized tees for just $XXXX. Stop scrolling and start creating. Link in bio to get your pack. We ship nationwide! 🇺🇾 #KaotikoUy #Oferta #RopaHombre #EmprendedoresUruguay #BarrioDeLosJudios
• •Start Your Brand Today. We've Got Your Back. Dreaming of launching your own clothing line? KAOTIKO makes it happen. Get access to wholesale prices on our best-selling streetwear. High-quality, trendy, and ready for your brand. DM us for our wholesale catalog and let's build together. #Emprendedores #Pormayor #Kaotiko #ModaUruguay #Oportunidad
• •KAOTIKO: Style with Attitude. Comfort in Every Step. From the streets of Montevideo to your closet. Discover our latest footwear and apparel. Free shipping on orders over $2500.
• •How are you rocking your cargos this season? [A] Casual & Clean [B] Street & Edgy. Whatever your vibe, we've got the fit. Swipe up to shop all pants.