Tono de Marca

Expert, Passionate, and Community-Focused

Valores de Marca

• •Quality & Craftsmanship
• •Expertise & Education
• •Community & Connection
• •Tradition & Family
• •Inspiration

Mejores Prácticas

• •Lead with Expertise and Passion: Always communicate from a place of deep knowledge and genuine love for the craft. Use precise terminology (e.g., "veg-tan," "pull-up," "gusset") but explain it simply when targeting beginners. Frame content around sharing knowledge, not just selling products.
• •Champion Your Community: Make customer features a regular part of your content calendar. Actively solicit and share user-generated content. When you do, celebrate the creator's skill and tag them. This reinforces the community value and provides authentic social proof.
• •Tell the Family Story: Weave the brand's heritage into your copy where appropriate. Mentioning the family's long history or Kamran's personal passion adds a layer of authenticity that competitors without such a story cannot replicate. This builds trust and emotional connection.
• •Balance Inspiration with Education: Your content should do two things: show what HUMAN_STOP_VALUE: possible (inspiration) and explain how to do it (education). Pair beautiful images of finished goods with practical tips, tool recommendations, or workshop announcements that empower customers to achieve similar results.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., visual-heavy on Instagram, more text on Facebook/blog), the core tone must remain the same. The voice should always be that of a passionate expert eager to help and build a community, whether writing a product description, a social media caption, or a workshop outline.

Percepción Social

The public and its customer base perceive KANDM PARSE LEATHER SHOP as a highly reputable, trustworthy, and essential resource for the leathercraft community in Australia. It is seen not just as a retail store, but as a cornerstone of the craft, led by a knowledgeable and approachable family. The brand is respected for its quality products and its genuine investment in the success and growth of its customers.

Ejemplos de Copy

• •From Hide to Hero! ✨Look at this stunning tote bag crafted by the talented @[CustomerHandle] using our full-grain Tuscan veg-tan leather. The rich patina is already starting to develop beautifully. We're constantly blown away by what our community creates. What will you make next? #KANDMCommunity #LeatherCraft #HandmadeBag
• •Master the Art of Saddle Stitching.Ready to elevate your leatherwork? Our hands-on Saddle Stitching Workshop, led by Kamran himself, will teach you the time-honored techniques for creating durable and beautiful seams. Perfect for all skill levels. Limited spots available. Click to book your bench and start your journey to mastery. #LeatherWorkshop #LearnLeathercraft #KANDM
• •Introducing 'The Outback' Pull-Up Leather.Forged for durability and designed to tell a story. 'The Outback' is a rugged, waxy pull-up leather that showcases every mark and flex with a unique tonal burst. Ideal for bags, boots, and goods that are meant to live a life as adventurous as you are. Available in 2.2mm thickness. Order a swatch and feel the quality for yourself.
• •Quality Tools. Generational Craft. Your Best Work Starts Here.From our family to your workshop, we provide the finest leather, tools, and expertise to fuel your passion. Explore our collection and build something that lasts a lifetime.
• •Your Monthly Dose of Leathercraft Inspiration.This month, we're celebrating the intricate tooling work of our crafters and sharing Kamran's top 3 tips for achieving crisp, clean lines in your own designs. Plus, get a first look at the new hardware that just landed in the warehouse. Thank you for being part of the KANDM family!