Tono de Marca

Practical, Value-Driven, and Reassuring

Valores de Marca

• •Affordability
• •Convenience
• •Practical Quality
• •Accessibility

Mejores Prácticas

• •Lead with Value: Always anchor the message in affordability and the multi-pack advantage. The core appeal is getting more for less.
• •Focus on the "Worry-Free" Lifestyle: Frame the product as a solution to the anxiety of owning expensive accessories. Use words like "backup," "carefree," "everyday," and "no worries."
• •Highlight Practical Features: Consistently mention "polarized" and "UV protection." These are key quality indicators that justify the purchase beyond just the low price.
• •Use Relatable Scenarios: Talk about keeping a pair in the car, gym bag, or sharing with a friend. This makes the multi-pack benefit tangible and reinforces the convenience value.
• •Maintain a Confident, Not-Cheap, Tone: Avoid language that makes the product sound "cheap." Instead of "cheap sunglasses," use "affordable quality," "smart value," or "economical choice." The tone should be proud of the value it offers, not apologetic for the low price.

Percepción Social

The public perceives KALIYADI as a smart, low-risk purchase for everyday use. Customers who favor the brand are those who prioritize practicality over prestige. They are often people who admit to frequently losing or damaging sunglasses and are frustrated with the cost of high-end replacements. The brand is seen as an ideal choice for a "beater" or backup pair for activities where sunglasses might get lost or damaged, such as boating or hiking. While there are notable complaints about durability, the low cost often mitigates the disappointment, and the general sentiment leans positive for the price point. The brand is not seen as a fashion-forward leader but as a provider of classic, functional styles that mimic more expensive designs.

Ejemplos de Copy

• •One for the car, one for your bag, and one for when life happens. Stop searching for your only pair of expensive sunglasses. With our 3-packs, you get quality, polarized protection wherever you need it. Life’s easier with a backup.
• •Same Sun. Smarter Price. Enjoy 100% UV protection and glare-free polarized lenses without the $150 price tag. KALIYADI gives you the quality you need at a price that makes sense.
• •Lose the Fear, Not the Shades. Beach days, hikes, and road trips—live your moments without worrying about losing or breaking your sunglasses. At this price, you can afford to live a little.
• •Polarized for the People. We believe everyone deserves crisp, clear vision without glare. That’s why all our sunglasses come with high-quality polarized lenses, standard. See the difference.
• •Your Everyday, Everywhere Sunglasses. From your daily drive to your weekend adventure, KALIYADI is designed for your life. Stylish, durable enough for the day-to-day, and affordable enough to have a pair in every part of it.