Tono de Marca

Approachable, trendy, and encouraging, blending the excitement of discovering "viral" products with the accessible language of a helpful, youthful, and digitally native friend. It is aspirational yet grounded in affordability and tangible results, creating a feeling that is both exciting and trustworthy.

Valores de Marca

• •Accessibility
• •Curation and Quality
• •Efficacy and Results
• •Trend-Awareness

Mejores Prácticas

• •Embrace the "Beauty Best Friend" Voice: Write all copy as if you are giving friendly, enthusiastic advice to a close friend. Use encouraging and inclusive language.
• •Stay Visually and Verbally Trendy: Keep a close eye on social media trends (especially TikTok and Instagram) and incorporate relevant slang, formats, and emojis where appropriate to remain current and relatable to your target audience.
• •Lead with the Benefit: Always focus on the end result and the positive feeling the customer will experience. Instead of just listing ingredients, explain how they create "glowing," "radiant," or "healthy" skin.
• •Use Enthusiastic and Positive Language: Infuse copy with positive and high-energy words like "glowing," "radiant," "discover," "viral," and "amazing." Use exclamation points and emojis to convey genuine excitement.
• •Maintain Clarity and Simplicity: While the 10-step Korean routine can seem complex, the brand's role is to simplify it. Use clear, straightforward language to explain each product's purpose and benefits, making the routine feel achievable, not overwhelming.

Percepción Social

Perceived as a go-to source for affordable, trendy, and aesthetically pleasing Korean skincare and beauty products. It's seen as a fun and exciting discovery platform for "cult favorites" and viral hits, reinforced by strong social media association, particularly on TikTok. However, name overlap with other entities may cause confusion.

Ejemplos de Copy

• •✨ Glow up incoming! ✨ Meet the NEW Radiance Boosting Serum from [Brand Name]. Packed with Vitamin C and Hyaluronic Acid to give you that lit-from-within look. Your journey to glass skin starts now. Tap to shop and get your glow on! #KaisonBeauty #KBeauty #GlowUp
• •Tired of complicated skincare? We make it easy. ✨ At Kaison Beauty, we curate the best of K-Beauty so you don't have to. Discover affordable, effective essentials for YOUR skin. Build your dream 10-step routine today and get 15% off your first order. Let's get glowing!
• •Your K-Beauty Journey Starts Here. Discover curated, cult-favorite skincare that delivers healthy radiance in every bottle. Affordable. Effective. Uncomplicated.
• •(Video shows a user unboxing and trying a popular face mask) Voiceover: "You guys, I finally got my hands on the viral [Product Name] from Kaison Beauty... and WOW. The glow is real. My skin has never felt so soft. 10/10 would recommend running, not walking, to their site!" On-screen text: The viral mask that's actually worth it. #TikTokMadeMeBuyIt #KaisonBeautyHaul
• •💌 Psst... A Surprise Inside + The Secret to Perfect Skin