Tono de Marca

Aspirational, sophisticated, and edgy, combining a "high chic fashion look" with an empowering message. The tone is confident, stylish, bold, and elegant.

Valores de Marca

• •Empowerment
• •Sophistication and Style
• •Quality and Authenticity
• •Entrepreneurship

Mejores Prácticas

• •Lead with Confidence: Use strong, active verbs and a commanding tone. Avoid passive language. The copy should feel as confident as the customer is meant to feel while wearing the clothes.
• •Embrace "The Three S's": Ensure that the messaging consistently reflects the core descriptors: Sophisticated, Sexy, and Stylish. Every piece of copy should evoke at least one of these qualities.
• •Tell a Story of Empowerment: Connect the clothing to a lifestyle of ambition and success. Frame products not just as items to be worn, but as tools for empowerment and self-expression for the "next generation of CEO's."
• •Use Aspirational and Exclusive Language: Employ words like "curated," "exclusive," "muse," and "timeless" to create a sense of elevated taste. This reinforces the brand's premium, personality-driven positioning.
• •Maintain a Personal Touch: Since the brand is deeply connected to the founder, occasionally weaving in her voice or story can enhance authenticity. Phrases like "A note from Kaia" or "Curated by Kaia Dublin" reinforce the brand's unique identity.

Percepción Social

The brand's social perception is intrinsically linked to its founder, who is seen as a multifaceted entrepreneur, model, DJ, and influencer within the fashion community. Kaia Dublin is perceived as an exclusive, personality-driven label, reflecting the founder's personal aesthetic of "edgy, sophisticated style and attention to details." The target audience comprises followers inspired by her "fashion, beauty and music lifestyle."

Ejemplos de Copy

• •Sophistication with an edge. Our Asymmetrical Vest isn’t just a garment; it's a statement. Designed for the woman who leads, inspires, and owns her narrative. This is how we dress. #KaiaDublin #PowerInStyle
• •Edgy. Sexy. Sophisticated. Curated fashion for the modern muse. Discover collections that empower your every move.
• •Unleash your fire. The Dublin Dragon Bomber Jacket combines timeless design with a rebellious spirit. Its sleek finish and iconic embroidery make it the ultimate piece for those who aren’t afraid to stand out. Command attention, effortlessly.
• •Your new power suit is waiting, Kaia.
• •Dress Like You're Already Famous. At Kaia Dublin, we believe style is a language. Our collections are designed for the bold, the ambitious, and the sophisticated. Shop the looks that match your drive. [Shop Now] #KaiaDublin #SophisticatedStyle