Tono de Marca

Inspirational, Trustworthy, and Familial

Valores de Marca

• •Kindness
• •Authenticity
• •Honesty
• •Loyalty
• •Admirability
• •Encouragement

Mejores Prácticas

• •Lead with Values: Always circle back to the core values (Kindness, Authenticity, Honesty, etc.). Use words like 'honestly crafted,' 'authentically scented,' and 'a kind gesture' to infuse product descriptions and social posts with the brand's ethos.
• •Speak in 'We' and 'Our Family': Consistently use inclusive, familial language. This reinforces the brand's identity as a family-owned and operated business and makes customers feel like they are part of the story.
• •Focus on the 'Experience,' Not Just the Product: Describe what the scents *do* and how they make you *feel*. Instead of 'smells like lavender,' try 'a calming wave of lavender that melts away the day's stress.' This aligns with customer perceptions of the brand selling experiences.
• •Highlight 'Handcrafted' and 'Simple Ingredients': Regularly remind customers of the artisan nature of the products. Phrases like 'hand-poured in small batches,' 'crafted with integrity,' and 'made with simple, non-toxic ingredients' build trust and justify the premium quality.
• •Maintain a Tone of Positivity and Encouragement: Every piece of copy, from a product announcement to a customer service email, should carry the undercurrent of encouragement and positivity. This directly reflects the 'E' in Kahlae and fulfills the brand's mission to 'ignite positivity and inspire greatness.'

Percepción Social

Highly positive; customers perceive products as high-quality, creating an 'experience' rather than just selling candles, and praise excellent customer service.

Ejemplos de Copy

• •It's more than a fragrance. It's a feeling. It's the moment you finally unwind. It's a flicker of encouragement on a long day. This is the experience we pour into every handcrafted candle. What feeling do you need to ignite today? #KahlaeHandcrafted #IgnitePositivity #HandPouredWithLove
• •More Than a Candle. We're a Family, Handcrafting Moments of Positivity for Your Home. Sub-headline: Explore our collection of clean-burning soy candles and unique home fragrances, made with simple ingredients and a whole lot of heart.
• •Our Loyalty candle is a tribute to steadfast commitment. With warm, grounding notes of amber and sandalwood, this scent is a promise of comfort and trust. Hand-poured with honesty and integrity, it's our way of saying thank you for welcoming us into your home. Let this flame be a symbol of the values we share.
• •A little encouragement from our family to yours.
• •When you choose Kahlae, you're not just buying a candle; you're joining a family built on kindness and authenticity. Experience the difference that handcrafted care makes. Shop our collection and let us illuminate your world.