Tono de Marca

Enthusiastic, Passionate, Community-Focused, Informative, Up-to-Date, Visually Appealing, Trendy, and Approachable.

Valores de Marca

• •Access & Availability: Providing French-speaking fans access to a wide range of official K-pop merchandise.
• •Fandom Celebration: Understanding and catering to the desires and excitement of K-pop fans (e.g., pre-order benefits, latest releases).
• •Authenticity: Selling official merchandise that contributes to music charts.
• •Connection: Building a community around K-pop.
• •Timeliness (Aspirational): Aiming to deliver products, especially pre-orders, as quickly as possible

Mejores Prácticas

• •Know Your Audience Inside Out: Understand K-pop fan language, inside jokes (use sparingly and appropriately), what excites them (photocards, chart achievements, comeback theories), and their pain points (missing out on exclusives, shipping costs). Tailor your language to resonate with their passion.
• •Embrace Enthusiasm Authentically: K-pop is about excitement and passion. Let this shine through in your copy with positive language, emojis (where appropriate for the platform), and an energetic voice. Avoid being overly formal or detached.
• •Be Informative and Clear: While being enthusiastic, ensure all necessary information (release dates, contents, shipping estimates, POB details) is clearly and accurately communicated. This builds trust, especially given past feedback on communication.
• •Use Visual Language: K-pop is highly visual. Complement your copy with descriptions that evoke the aesthetics of the albums or merchandise. For example, instead of "album available," try "Dive into the stunning visuals and incredible music of [Album Name]!"
• •Maintain Consistency Across Platforms, While Adapting to Nuances: The core enthusiastic and fan-focused tone should be consistent. However, adapt the style slightly for each platform: more visual and trendy on Instagram/TikTok, slightly more detailed or conversational on Facebook, and concise and immediate on Twitter. Ensure the brand "voice" is recognizable everywhere.

Percepción Social

A go-to source for K-pop albums and merchandise in France, valued for pre-orders, generally trusted for product authenticity, but with mixed customer service experiences.

Ejemplos de Copy

• •✨ IT'S HERE! ✨ The wait is finally over, [K-pop Group]'s new album '[Album Name]' just dropped at Kaepjjang Shop! 🇫🇷 Dive into new tracks, stunning photobooks, and exclusive pre-order photocards (while they last!). 😉 Who's ready for a comeback season full of amazing music? Link in bio to grab yours! #KpopFrance #[GroupName] #[AlbumName] #KaepjjangShop #NewMusic
• •Calling all [Fandom Name] in France! 📣 Your [K-pop Group] collection isn't complete without their latest [Album/Merch Type]! We've got albums, lightsticks, and more at Kaepjjang Shop. Secure shipping & authentic merch guaranteed. Shop now and show your love! 👉 [Link to website product page]
• •🚨 RESTOCK ALERT! 🚨 Those highly-requested [Product Name] from [K-pop Group] are BACK in stock at Kaepjjang Shop! Limited quantities available – don't miss out this time! 🏃‍♀️💨 Shop here: [Short Link] #KpopRestock #KaepjjangShop #[GroupName]
• •Packing [Customer Name]'s amazing order! 📦 So much [K-pop Group] goodness heading your way! 😍 What album are you spinning on repeat right now? Let us know! 👇 #KpopShop #PackingOrders #Kaepjjang #KpopFrance #[GroupName]
• •KAEPJJANG DEALS! 🎉 Score up to 15% off selected K-pop albums and merch this week only! Your chance to complete your collection or discover your next favorite group. Don't wait, these deals won't last! Shop Sale ->