Tono de Marca

Reassuring & Empathetic, Benefit-Oriented, Direct & Clear, Encouraging & Positive, Assertive

Valores de Marca

• •Well-being & Health
• •Quality & Efficacy
• •Customer Satisfaction
• •Accessibility/Ease of Use
• •Relief

Mejores Prácticas

• •Emphasize Relief and Transformation: Use words that evoke a positive change, such as 'relieve,' 'improve,' 'transform,' 'rediscover,' 'regain'.
• •Show, Don't Just Tell: Use visuals (especially on TikTok) to demonstrate the product's impact on posture and pain relief.
• •Maintain a Supportive and Positive Voice: Even when addressing a problem (like pain), keep the overall tone hopeful and empowering, positioning FlexiBack as a helpful partner in achieving better well-being.
• •Address Skepticism: Acknowledge potential concerns about posture correctors by highlighting the importance of addressing root causes like sedentarism while still showcasing the product's benefits.
• •Leverage Social Proof: Highlight positive customer reviews and testimonials to build trust and credibility.

Percepción Social

For customers interacting primarily with flexiback.fr, the perception is likely shaped by the brand's own claims of high satisfaction and numerous positive reviews. On TikTok, the brand attempts to be engaging and relatable, showing the 'before and after' or 'problem/solution' for posture issues.

Ejemplos de Copy

• •Soulagez vos douleurs.
• •Améliorez votre posture.
• •Retrouvez une vie sans douleur.
• •Corrige votre posture sans effort.
• •Tenez-vous droit, vivez mieux!