Tono de Marca

Aspirational, chic, and sophisticated; confident and modern, utilizing minimalist and refined language to convey a professional, high-fashion aesthetic.

Valores de Marca

• •Modern Elegance
• •Quality and Craftsmanship
• •Effortless Style
• •Curated Selection

Mejores Prácticas

• •Use Refined, Minimalist Language: Avoid slang, excessive emojis, or overly casual phrasing. Keep sentences clear, concise, and confident. The language should be as clean as the brand's visual aesthetic.
• •Focus on "The Woman," Not Just "The Clothes": Frame the copy around the lifestyle and identity of the target customer. Use empowering and aspirational language that describes who she is—confident, modern, sophisticated.
• •Emphasize Curation and Design Intent: Use terms like "curated," "edited," "designed for," and "crafted" to reinforce the brand's value as a style authority, not just a retailer. This elevates the product's perceived value.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy always matches the high-quality, chic imagery. Every caption should feel like it belongs to the picture it accompanies, creating a cohesive and immersive brand experience.
• •Tell a Story of Versatility: Consistently highlight the "day to night" or "work to weekend" aspect of the pieces. This communicates value and practicality within a luxury context, making the investment more appealing.

Percepción Social

Perceived as a high-end, exclusive fashion label offering sophisticated, modern, and stylish statement pieces. The brand projects an image of luxury and aspirational fashion, targeting discerning customers who value design and a polished aesthetic.

Ejemplos de Copy

• •Effortless silhouette, undeniable presence. The CARRIE top, designed for the modern woman who commands every room she enters. Discover the new collection. #jupist #UrbanElegance #TimelessStyle
• •Facebook Ad - The Art of Modern Dressing. From essential knitwear to statement pieces, our collections are curated for a life in motion. Discover the perfect blend of casual glamour and timeless sophistication. Pure & Poised. City-Ready Style. Shop Now.
• •COLOUR THERAPY. Bold hues and refined designs to energize your wardrobe. Style that feels as good as it looks.
• •New Arrivals: Your Wardrobe, Reimagined.
• •Meet SAMANTHA. A study in sophisticated ease, this piece is crafted from premium knit for a flawless drape that moves with you. Its versatile design seamlessly transitions from daytime meetings to evening engagements. A cornerstone of the modern wardrobe.