Tono de Marca

The brand's tone is sophisticated, sensual, and artistic. It speaks with an educated and confident voice that is both bold and playful. The language used is evocative and focuses on sensory experience, using phrases like "an ode to sensuality," "playful boldness," and "ignite the senses." The naming of products in Spanish, such as "Los Amantes" (The Lovers) and "La Coqueta" (The Flirt), adds a layer of romanticism and international allure. Visually, the brand maintains a polished, editorial aesthetic that is artistic and suggestive rather than explicit.

Valores de Marca

• •Sensuality & Self-Exploration
• •Artistic & Multidisciplinary Design
• •Boldness & Audacity
• •Quality & Craftsmanship
• •Sustainability

Mejores Prácticas

• •Use Evocative, Sensory Language: Focus on words related to touch, feeling, and emotion rather than just visual descriptions. Use terms like "ignite," "whisper," "sculpt," "trace," and "awaken."
• •Maintain a Sophisticated & Educated Voice: The copy should feel intelligent and artistic. Reference concepts like design, space, and connection. Avoid slang or overly casual language.
• •Emphasize Storytelling: Frame each product as part of a larger narrative of self-discovery, connection, or artistic expression. The founder's story and the inspiration behind collections are powerful tools.
• •Weave in Core Values: Regularly mention the commitment to craftsmanship, sustainability, and local production. This reinforces the brand's integrity and justifies its premium positioning.
• •Be Bold, Not Explicit: The tone is sensual and suggestive, leaving room for imagination. The copy should create an atmosphere of intimacy and intrigue without being crude, aligning with the brand's artistic and high-design aesthetic.

Percepción Social

The brand is perceived as a niche, high-end label for a discerning audience interested in art, design, and sophisticated sensuality. Online articles and its own branding present it as a thoughtful, creator-driven venture that challenges norms around sexuality and the body through design. The focus on made-to-order craftsmanship and sustainable practices likely appeals to conscious consumers who value quality and transparency. The price point and artistic nature of the products suggest it targets an audience that views these items as investments in art and personal well-being, rather than disposable goods.

Ejemplos de Copy

• •An intimate whisper, a shared secret. Our 'Los Amantes' earrings are crafted not just as jewelry, but as a story for two. A delicate dance of form and shadow, designed to be the starting point of a conversation. Wear them as an ode to connection.
• •Sculpted for the senses. Our Second Skin Bodysuit is more than lingerie; it's an exploration of your own landscape. Designed in Brussels and crafted to feel like a memory you want to live in. Rediscover yourself.
• •Artistry for your innermost desires. The 'Poignée d'Amour' blurs the line between decoration and devotion. A beautiful object to behold, a thrilling secret to share. Unleash a new language of love.
• •Juliette Leone Label is a sensual aside in your everyday. We weave unconventional essentials that ignite the senses—from jewelry that feels like a touch, to objects that inspire playful boldness. This is design for the soul.
• •Beauty made to last, consciously. Each Juliette Leone piece is handmade-to-order in our Brussels atelier, ensuring no material is wasted. We believe true sensuality is sustainable—a slow, deliberate pleasure that respects both body and earth.