Tono de Marca

Nostalgic, Passionate, and Empowering. It's casual and relatable, using slang to connect with a specific audience that shares a love for the '80s and '90s. The voice is also educational and personal, creating a sense of community and authenticity, celebrating cultural touchstones.

Valores de Marca

• •Family and Legacy
• •Creativity and Craftsmanship
• •Cultural Celebration
• •Authenticity
• •Empowerment

Mejores Prácticas

• •Embrace Nostalgic Language: Consistently use words and references that evoke memories of the '80s and '90s. Mention specific shows, music, and cultural moments to strengthen the connection with your target audience.
• •Lead with the "Why": Remind your audience of the brand's origin. Weave the story of family, legacy, and passion into "About Us" pages, social media bios, and occasional posts to build a stronger, more authentic connection.
• •Use Relatable, Casual Slang: Incorporate culturally relevant slang like "dope," "fresh," or "vibe" where appropriate. This reinforces the brand's personality but should be used authentically, not forced.
• •Highlight Craftsmanship and Quality: Whether describing a T-shirt or a custom tumbler, mention the quality of the materials and the care that goes into making it. This honors the "Craft" in JPCraftNCompany.
• •Foster Community Through Questions: In social media captions, encourage engagement by asking questions related to the nostalgic themes. For example, "What was your favorite '90s sitcom?" or "Which song always takes you back?" This aligns with the brand's community-oriented and passionate tone.

Percepción Social

The brand is perceived as a niche, culturally-focused small business. The content on YouTube and social media suggests an audience interested in DIY crafts and Black cultural nostalgia. The owner's direct involvement and personal story likely lead to a perception of authenticity and trustworthiness. The brand's consistent messaging and active social media presence suggest a dedicated community following. The product focus on retro apparel and novelty items positions them as a go-to source for unique, nostalgic merchandise.

Ejemplos de Copy

• •Some things never go out of style. Rock the era that defined cool. Our latest retro tee just dropped, bringing all the '90s vibes you’ve been missing. Tap to shop and own a piece of the legacy. #JPCraftNCompany #90sStyle #RetroTee #BlackCulture #FreshPrince
• •More Than Nostalgia. It's Our Story. Shop iconic apparel and custom gifts inspired by the moments that shaped us. Free shipping on orders over $50.
• •Start your morning with a laugh you can hear from the '90s. This mug isn't just for coffee; it's a throwback to classic sitcoms and unforgettable characters. Made with high-quality ceramic and a whole lot of love for the culture. Guaranteed to be a conversation starter.
• •Remember the Mixtape? The beats, the style, the feeling. We bottled it up. JPCraftNCompany creates dope apparel inspired by the golden age of hip-hop and R&B. Find your favorite throwback today and wear the memories.
• •That '90s feeling is on sale NOW! ⏪