Tono de Marca

Inspirational, Empowering, and Compassionate, aiming to build a personal connection. It is also rebellious and frank, rejecting societal pressures of perfectionism and overwork, often using bold phrases. The voice is professional yet deeply personal, avoiding 'gross bro-marketing tactics' to position itself as authentic and ethical.

Valores de Marca

• •Prioritizing Joy Over Fear
• •Authenticity and Self-Expression
• •Purpose and Meaning
• •Community and Connection
• •Rejection of "Hustle Culture"

Mejores Prácticas

• •Lead with Empathy and Acknowledgment: Start copy by acknowledging the audience's pain points (e.g., burnout, fear, feeling lost). This builds an immediate connection and shows you understand their struggle.
• •Use "Rebellious" and Empowering Language: Incorporate frank, bold statements that challenge the status quo (e.g., "rejecting hustle," "f&ck that"). This reinforces the brand's counter-cultural stance and empowers the reader.
• •Balance Inspiration with Action: Pair aspirational messages about joy and purpose with clear, tangible calls-to-action or mentions of specific tools (The JoyFirst Method™, free guides, quizzes). This ensures the brand feels both inspiring and practical.
• •Tell Authentic Stories: Weave in the founder's personal journey and testimonials from clients. Storytelling is a powerful tool to illustrate the brand's values and the transformative impact of its services, making the abstract concept of "joy" feel real and attainable.
• •Define and Differentiate "Joy": Consistently explain that the "joy" the brand promotes is not superficial happiness or toxic positivity. Clarify that it's a deeper emotion that coexists with life's challenges, rooted in purpose, authenticity, and intentional choices.

Percepción Social

Joy First is perceived as a highly positive, genuine, and inspiring resource, particularly for female entrepreneurs and creatives seeking a balanced and fulfilling approach to work and life. The founder is seen as a credible and relatable 'Joy Strategist' and 'brand architect'. The brand's messaging, which differentiates joy from superficial happiness and acknowledges life's challenges, resonates with an audience tired of 'toxic positivity', fostering a perception of trustworthiness, actionability, and a mission-driven enterprise.

Ejemplos de Copy

• •Stop waiting for joy to arrive. You have the power to create it, right here, right now. What's one small, intentional step you can take today to put joy first? Share it below. 👇 #JoyFirst #IntentionalLiving #JoyIsYourBirthright
• •It’s time to say ‘no’ to burnout and ‘yes’ to you.
• •Ditch the Hustle. Discover Your Joy. We provide the tools to build a life and business that truly feel like your own.
• •Feeling overwhelmed by your to-do list? You built your business for freedom, not for fear. The JoyFirst Method™ helps you reconnect with your purpose and lead with joy. Learn how to transform your brand and your life. [Link to a free guide]
• •Your brand is more than a logo; it's an energy. Our Colour Brand® Method uses the psychology of color to create a first impression that’s not just beautiful, but magnetic. Let's align your business with your soul's true palette and attract the clients you're meant to serve.